Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Friday, 10 September 2021 10:09

Court's Facebook ruling has media organisations facing a thorny problem

Court's Facebook ruling has media organisations facing a thorny problem Image by PIRO4D from Pixabay

Media organisations in Australia, who are not awash in the green stuff, will have to fork out a goodly amount to hire moderators for their Facebook and other social media accounts - or face the likely prospect of paying damages for defamation or libel.

This is clear from the High Court judgement earlier this week, which held that owners of Facebook pages are responsible for comments posted by third parties in response to material that they (the owners) had placed therein.

The ruling was made in a case involving former Northern Territory youth detainee Dylan Voller, with the comments in question having been posted below news reports from numerous outlets on their Facebook pages.

Voller was featured in an ABC program where he was shown shackled to a chair.

The two big media companies, Nine Entertainment and News Corp, were up in arms against the judgment on Wednesday, with Nine claiming that it would affect public debate.

News Corp was not far behind, with its broadsheet, The Australian, claiming that the decision would be a blow to free speech and open debate. Neither company provided readers with the pespective that this could lead to a loss of revenue – which is why they are bothered about it.

It's highly doubtful that either organisation — and less so the smaller media companies — would even contemplate hiring staff to moderate comments on the various sites where they are posted – and on their newspapers' own sites as well.

No organisation has anything in the way of AI to build into its sites to even provide some kind of rudimentary warning system as Facebook itself has. Not that the Facebook system is very efficient, but it is better than nothing.

In the case of Google, the story is the same as its moderation of videos on YouTube shows.

Media companies are now caught between the devil and the deep blue sea. They need the traffic that posting to social media sites brings – and turning off comments for stories will mean a lot of readers will drop off.

But there is one option left: put pressure on the government to pass legislation that will allow the companies to bypass the ruling, at least to the extent that it does not hurt them badly.

That has been done in the past, most notably with the Mabo verdict.

However, such a solution will take a long time to work out and be implemented. It is unlikely to happen before the next federal election if anyone is thinking of such an initiative.

Once again, Australia is faced with an online problem that most of the rest of the world does not have to tackle. If nothing else, it will be interesting to see how the politicians approach it.

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News