According to Brightcove, it is raising its presence in the ANZ market due to continued significant growth and customer wins, including contracts with Southern Cross Austereo, Endeavour Drinks Group, Optus, and Xero.
Mark Stanton, vice-president of Australia and New Zealand at Brightcove, says to drive the growth the company has added industry expert James Cooper to the ANZ team as director of global solutions.
Cooper joins Brightcove from Bank of America where he was vice-president, Digital IT manager, leading the bank’s integration with Brightcove.
“As Brightcove continues its accelerated growth, it takes more than great products to better serve our customers and meet increasing market demand. Every day we are tackling complex projects that have high strategic importance to our clients’ businesses and, with these appointments, we now have the leadership in place to back that up and work more closely alongside our customers’ teams,” Stanton says.
“Brightcove is proving itself time and time again as a key player across Australia and New Zealand with new customer wins, partnerships, and expanding product offerings. We have every confidence in James and Peter leading the charge to build out new levels of customisation and consultation for our clients.”
“As a long-time Brightcove customer myself, I’ve seen firsthand why it is the go-to partner for digital marketing and media organisations around the world,” says Cooper.
“The Global Services team in the US has been drawing on deep, collective digital media expertise to tackle some of the most complex issues in the industry and address market demand for more customisation. The opportunity to bring this degree of insight and personalisation to ANZ means we can now better balance all our customers’ needs and ensure the most successful implementations locally through a highly curated approach.”
Other recent hires to Brightcove’s expanding ANZ team include Justin Van Emmerik, who has joined the company to take over Howard’s previous role as solutions engineer, following a two-year stint as head of ad-tech at News Corp Australia, and Ben Chan, who joins from Salesforce to lead account management of Brightcove ANZ’s digital marketing customers.