Home MVNO Telstra, Harvey Norman live on LivePerson Apple Business Chat

Australia’s largest telco Telstra and the Harvey Norman retail group have gone live on Apple Business Chat with online business messaging solutions provider LivePerson.

LivePerson announced a new group of brands on its chat platform as Apple added 30 new brands worldwide to Business Chat, which it launched last year as a way for iOS users to communicate directly with businesses using iMessage on iPhone and iPad.

As well as Telstra and Harvey Norman, LivePerson says Burberry, KDDI, Vodafone Germany, buddybank, and NH Hotels, and others, now use its LiveEngage platform to enable their consumers to ask questions, get help, and make purchases from the messages app on iPhone and iPad.

This second wave of major brands added to LiverPerson follows the first wave LivePerson helped launch on Apple Business Chat, including Aramark, Discover, Lowe’s, The Home Depot and T-Mobile.

“Conversational commerce is becoming a standard, because conversations are the oldest, most natural way for consumers to interact with a brand – there is no interface to learn,” said Robert LoCascio, founder and chief executive, LivePerson.

“The data is clear that consumers love this way of interacting, and brands get better business outcomes with it. Making these experiences work at scale not only requires connectivity to a consumer’s device, but also automation, coordination across thousands of agents, and deep integration to backend systems.

"We bring these key capabilities together in LiveEngage, and we are proud to help another wave of amazing brands launch Apple Business Chat.”


Site24x7 Seminars

Deliver Better User Experience in Today's Era of Digital Transformation

Some IT problems are better solved from the cloud

Join us as we discuss how DevOps in combination with AIOps can assure a seamless user experience, and assist you in monitoring all your individual IT components—including your websites, services, network infrastructure, and private or public clouds—from a single, cloud-based dashboard.

Sydney 7th May 2019

Melbourne 09 May 2019

Don’t miss out! Register Today!



Australia is a cyber espionage hot spot.

As we automate, script and move to the cloud, more and more businesses are reliant on infrastructure that has the high potential to be exposed to risk.

It only takes one awry email to expose an accounts’ payable process, and for cyber attackers to cost a business thousands of dollars.

In the free white paper ‘6 Steps to Improve your Business Cyber Security’ you’ll learn some simple steps you should be taking to prevent devastating and malicious cyber attacks from destroying your business.

Cyber security can no longer be ignored, in this white paper you’ll learn:

· How does business security get breached?
· What can it cost to get it wrong?
· 6 actionable tips


Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


Popular News




Guest Opinion


Sponsored News