Tuesday, 05 November 2013 15:02

Vodafone doubles down, hopes to win pre-paid data race Featured


If you’re on Vodafone’s $30 “Prepaid Cap”, the mobile telco is offering what it says is an early Christmas present – a doubling of the 500MB data limit to a galloping 1 gigabyte.

Vodafone has decided to give its $30 pre-paid cap users an early “Christmas present”, doubling the current 500mb of included data to 1GB – until the 31st of January, 2014.

The $30 pre-paid cap also includes “infinite” SMS, which is another way of saying unlimited SMS without using the word “unlimited”, alongside $450 worth of calls – although Vodafone doesn’t say in its press release (or without clicking beyond the www.vodafone.com.au/doubledata page) how many cents per minute or per 30 seconds is charged to chew through the $450 allocation.

Interestingly, the $30 pre-paid cap only lasts 28 days, as it says at the bottom of the “double data” page linked above, rather than the 30 days users of Amaysim or Boost are familiar with, which I guess is a clever way to get people to recharge more often – the digital equivalent of putting one less Tim-Tam in the pack, but something companies globally are doing to fight inflation and stay profitable.

After all, business is business and Vodafone needs to make money, and with Vodafone not hiding any of this information, users who sign up can’t be doing so blindly.

There is good news for new Vodafone pre-paid customers with 4G capable devices, the 6th of November will see those new customers able to access Vodafone’s super-fast and even Telstra-speed-beating 4G network (in certain places, at least) – something that was only available to existing Vodafone pre-paid customers last month.

Vodafone Australia’s chief marketer, Kim Clarke, said in a statement that: “By doubling the data from 500MB to 1GB we hope our prepaid customers will double the amount of fun they have with their mobile. With the arrival of the holiday season we know our customers love to surf the web, Instagram Christmas party pictures or WhatsApp with friends more so now than at any other time of the year”.

For more information, Vodafone’s double data pre-paid page is here.

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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