Senior analyst Yang Wang said vivo's rise had been in week 11 of 2021 — 8 March to 14 March — and again in week 13. He put it down to a consumer-friendly line-up.
As iTWire reported, in January, OPPO became the top smartphone brand in China. Both vivo and OPPO are owned by B.B.K. Electronics which also owns OnePlus, and has a stake in realme. However, the latter two brands are not taken into account when working out OPPO's sales.
Yang said the competition among smartphone brands was heating up in the country. "Riding on the continued strong performance of its newly launched budget model Y3 and S9, vivo was able to jump ahead of OPPO during week 11 and again in week 13," he added.
Said Yang: "vivo and OPPO are adopting aggressive market and product strategies, and we expect to see the two brands continue to jostle for the top spot in 2021.”
He pointed out that vivo was among the first to launch 5G devices, releasing the Nex 3 5G and iQ)) Pro 5G in August and September 2019 respectively.
From that start, vivo had grown its 5G portfolio to the point where it accounted for more than three-quarters of sales in February this year.
"vivo’s clear product positioning has paid off," said Yang. "Currently, vivo’s portfolio includes the NEX, X, S, Y series, and sub-brand iQOO. The NEX and X series are vivo’s flagship series focused on camera capabilities while the S and U series are focused on good value for money.
"Y is focused on budget customers while the iQOO is are focused on online channels. In addition, vivo has been putting more effort into enhancing its camera capabilities through a strategic partnership with German optical expert Carl Zeiss."