Thursday, 15 April 2021 07:07

vivo takes lead in China smartphone market for the first time

vivo takes lead in China smartphone market for the first time Courtesy vivo

Chinese smartphone maker vivo has taken the top spot in its home market for the first, beating its own stablemate, OPPO, the technology analyst firm Counterpoint Research says.

Senior analyst Yang Wang said vivo's rise had been in week 11 of 2021 — 8 March to 14 March — and again in week 13. He put it down to a consumer-friendly line-up.

As iTWire reported, in January, OPPO became the top smartphone brand in China. Both vivo and OPPO are owned by B.B.K. Electronics which also owns OnePlus, and has a stake in realme. However, the latter two brands are not taken into account when working out OPPO's sales.

Yang said the competition among smartphone brands was heating up in the country. "Riding on the continued strong performance of its newly launched budget model Y3 and S9, vivo was able to jump ahead of OPPO during week 11 and again in week 13," he added.

The change in positions in the smartphone market has been going on ever since Huawei started experiencing difficulty in releasing its flagship models due to American sanctions.

Said Yang: "vivo and OPPO are adopting aggressive market and product strategies, and we expect to see the two brands continue to jostle for the top spot in 2021.”

vivo top

He pointed out that vivo was among the first to launch 5G devices, releasing the Nex 3 5G and iQ)) Pro 5G in August and September 2019 respectively.

From that start, vivo had grown its 5G portfolio to the point where it accounted for more than three-quarters of sales in February this year.

"vivo’s clear product positioning has paid off," said Yang. "Currently, vivo’s portfolio includes the NEX, X, S, Y series, and sub-brand iQOO. The NEX and X series are vivo’s flagship series focused on camera capabilities while the S and U series are focused on good value for money.

"Y is focused on budget customers while the iQOO is are focused on online channels. In addition, vivo has been putting more effort into enhancing its camera capabilities through a strategic partnership with German optical expert Carl Zeiss."

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Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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