Wednesday, 23 September 2015 12:59

VIDEO: Moov Now to the ‘world’s most advanced fitness wearable’

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Ex-Apple staff banded together and smashed crowdfunding records with the first Moov wearable, but here comes its successor: Moov Now.

iWorld is the Australian distribution parter of Moov, the fitness wearable company created by ex-Apple employees, with both launching the next-generation Moov2, dubbed ‘Moov Now.’

Claiming that it ‘goes further that any other fitness product on the market’, it does much more than just count steps and calories, but acts as a personal coach to push you harder to the peak of your performance.

Moov Now differs from the rest by providing ‘real-time feedback with actionable insight into every workout, so that users not only know the number of kilometres they’ve run, hills they’ve climbed or laps they’ve swam, but how to improve every movement.’

The original version from 2014 was described as the ‘Siri of Sweat’, and was so popular with crowdfunders that it attracted $1 million in just two weeks.

But with time and feedback comes the next generation, with Moov Now available for pre-order with ‘even more advanced technology, a six to nine month lasting battery, and a sleeker design.’

To see how it works, check out the impressive Moov Now video embedded below.

As noted above, Moov Now does more than just track activity and form while exercising: it also provides real-time audio and visual guidance on all a range of activities in a one app experience.

When running, Moov Now advises when to land softer, shorten stride, or pick up the pace; the swimming programme provides automatic lap, stroke, and turn breakdown and the cycling programme monitors speed, distance, cadence, elevation and provides gear coaching.

Meanwhile, the 7-minute workout and cardio boxing programmes provide an interactive experience ensuring users work to their full potential.

Sporting a brand new design, smaller size and ultra-comfortable strap, Moov Now is described as being ‘so small, light and unobtrusive people will barely notice they’re wearing it.’

And, rather than just strapping it to your wrist, you can also strap it to your ankle, throw on your headphones, and kick-off your workout.

Meng Li, co-founder and CEO of Moov said: “The market is saturated with fitness trackers that all do the same thing - passive activity tracking.

“Moov Now goes beyond basic data, and coaches users through every swim, run, training session and more.

“Since the launch of our original product, which is still unsurpassed in terms of its coaching experience, we’ve amassed over a year’s worth of data for even more precise workout analysis, and we’re excited to introduce Moov Now as the next level of personal training.”

Instead of using rechargeable batteries, Moov Now has a replaceable battery that lasts between six and nine months.

In addition, compared to competing models that cost around $150 or more, Moov Now is competitively priced at $129.95, making advanced coaching via Moov Now more accessible to a wider audience.

It’s customisable, too, in a range of assorted colours, with a breathable and light band and a great suite of workout programs and levels - the original 10+ programs and 200+ variations and levels of Run & Walk, Swimming, Cycling, Cardio Boxing and 7 Minutes+ Workout apps are available, plus more workouts such as Spinning, Bikini Body, Tabata will be added into the Moov app.

Moov Now will debut in November 2015, and comes in four colours: Aqua Blue, Fusion Red, Blizzard White and Stealth Black.

The official Moov site is here, while the iWorld Australia Moov Now product page is here


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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