New Lineup strengthens finding power
Tile’s lineup of trackers is doubling down on the features that help consumers find their items quickly. The Pro, which has a 400 ft finding range, gets a new look and feel to accommodate its most common use case: keys.
With a lightweight body and slender shape resembling a key fob, the Pro attaches right out of the box and hangs from a keychain. The Mate, Sticker, and Slim have all been upgraded to 250 ft finding range, an increase of 25% for Mate and Slim, and a 67% increase for Sticker. These three models also now boast a louder ring.
Additionally, the Mate now features a 3-year battery life and a look that’s available in both white and black. All four models have been upgraded to an IP67 water-resistance rating, meaning they can be submerged in one meter of water for up to 30 minutes.
The company will also unveil the accurate Point and Locate finding with the launch of the Tile Ultra as well as a new Scan and Secure safety feature early next year.
Tile is built with a platform agnostic app and multiple form factors that attach to just about anything right out of the box. Due to its wide appeal, in the first half of 2021, Tile says it has grown revenue over 50%.
“We built this category nearly a decade ago, and since then we’ve been listening to our customers and evolving our products to meet their specific needs,” explains Tile CEO CJ Prober.
“With a longer finding range, louder ring and voice-enabled finding through Amazon Alexa and Google Assistant, we’re making it even easier for people to quickly find what they need,” Prober says.
Tile Lost and Found Feature adds more finders
Tile has also added a new way to find lost items called Tile Lost and Found. This service allows a user to expand the Tile Finding Network to any good samaritan who discovers their lost item. Every Tile (excluding the Sticker) will now have a QR code on the back so anyone who finds a lost Tile can scan it, see the owner’s provided contact information, and coordinate how to reunite the lost item with its owner.
Now anyone with a smartphone can help someone find a lost item, giving consumers ease of mind when they look for their items.
New Safety feature helps address unwanted tracking
Tile trackers are designed for locating lost items, not for tracking people, which is why Tile is developing a solution that seeks to help victims of domestic abuse and the potential misuse of a tracking device. Created with guidance from an advocacy organisation which have expertise in this area, the new Scan and Secure feature will enable anyone with the Tile app (even if they don’t have an active Tile account) to easily scan for and detect nearby Tile devices and identify if an unknown device is near them.
This new feature will be available to Android and iOS users early next year. Tile will continue to seek guidance from advocacy organisations on the development of future iterations of this feature that will further enhance user safety. Tile will also provide resources and information to victims about how to stay safe if they suspect they are being tracked.
Introducing Point and Locate finding with Tile Ultra
The new Tile Ultra is the first in the lineup to leverage both Bluetooth and Ultra-Wideband technologies. Tile Ultra harnesses Point and Locate finding, which offers a precise finding experience using augmented reality to guide a user to their item. Ultra provides visual finding, making it easy to find lost keys behind a shelf or a bag left in a noisy restaurant. Tile is working with Google to ensure an optimal experience on Android 12 and Ultra-Wideband supported smartphones.
“Google is committed to making Android phones, and all the devices connected to them, work even better together," says Google vice president of engineering Erik Kay. "With Android 12, users of phones with Ultra-Wideband technology will benefit from new and accurate positioning experiences.”
Available starting in early 2022, this product will be the first Ultra-Wideband tracker compatible with both Android and iOS devices.
Pricing and availability
Tile’s new lineup of trackers are available at Tile's website and major retailers.
● Tile Pro: Available in Black or White, for $34.99
● Tile Mate: Available in Black or White, for $24.99
● Tile Slim: Available in Black for $34.99
● Tile Sticker: Available in Black, starting from $54.99