Friday, 03 August 2018 10:59

Three-fourths of Britons cannot live without their smartphones Featured


Seventy-eight percent of Britons say they cannot live without their smartphones while 71% say they never turn it off, a report from the UK's Office of Communications covering the last decade says.

Smartphones are now used by 78% of the British population, with the use among 16-24-year-olds being much higher at 95%.

A decade ago, when the smartphone took off in the UK in 2008, only 17% owned one of these devices.

The report said Britons now checked their smartphones, on average, every 12 minutes while they were awake. Forty percent of adults looked at the phones within five minutes of waking up, with 65% of those under 35 doing so.

And about 37% of British adults checked their smartphones five minutes before going to bed, with the figure again much higher for those under 35 - 60%.

The report said most people now expected to be connected to the Internet round the clock, with two-thirds of adults saying the Internet was an essential part of their lives.

"One in five adults (19%) say they spend more than 40 hours a week online, an increase from 5% just over 10 years ago," the report said. "For the first time this year, women spend more time online than men."

uk changeBritons spent much less time making phone calls from their mobiles, as the use of services like WhatsApp and Facebook Messenger increased. Three-quarters of users considered their mobiles important for making phone calls, compared to 92% who considered Web browsing to be important.

But there were downsides, with 15% saying that being online made them feel as though they were always at work. More than half (54%) said connected devices interrupted face-to-face conversations with friends and family, and 43% felt they spent too much time online.

Thirty-four percent said they felt cut off without the Internet with 29% saying they felt lost and 17% found it stressful to be unable to be online. And fully half said life would be boring without the Internet.

But there were some who were not so dependent on the Internet: 10% felt they were more productive offline, with this percentage rising to 15% for those aged 18 to 34. Sixteen percent said they felt less distracted.

While only 20% accessed the Internet using mobiles a decade ago, that figure had grown to 72% in 2018, with the average individual spending two hours and 28 minutes online using a smartphone. For 18-to-24-year-olds, the average time spent online was three hours and 14 minutes.

Ofcom director of Market Intelligence, Ian Macrae, said: “Over the last decade, people’s lives have been transformed by the rise of the smartphone, together with better access to the Internet and new services.

“Whether it’s working flexibly, keeping up with current affairs or shopping online, we can do more on the move than ever before.

"But while people appreciate their smartphone as their constant companion, some are finding themselves feeling overloaded when online, or frustrated when they’re not.”

Ofcom said it used a variety of data sources in compiling the report: its technology tracker survey, residential consumer postal tracking survey, business postal tracking survey and media tracking survey, plus a range of ad-hoc research, the data Ofcom collects using statutory powers from industry, and third-party data sources.


26-27 February 2020 | Hilton Brisbane

Connecting the region’s leading data analytics professionals to drive and inspire your future strategy

Leading the data analytics division has never been easy, but now the challenge is on to remain ahead of the competition and reap the massive rewards as a strategic executive.

Do you want to leverage data governance as an enabler?Are you working at driving AI/ML implementation?

Want to stay abreast of data privacy and AI ethics requirements? Are you working hard to push predictive analytics to the limits?

With so much to keep on top of in such a rapidly changing technology space, collaboration is key to success. You don't need to struggle alone, network and share your struggles as well as your tips for success at CDAO Brisbane.

Discover how your peers have tackled the very same issues you face daily. Network with over 140 of your peers and hear from the leading professionals in your industry. Leverage this community of data and analytics enthusiasts to advance your strategy to the next level.

Download the Agenda to find out more


Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.



Recent Comments