Friday, 03 August 2018 10:59

Three-fourths of Britons cannot live without their smartphones Featured

By

Seventy-eight percent of Britons say they cannot live without their smartphones while 71% say they never turn it off, a report from the UK's Office of Communications covering the last decade says.

Smartphones are now used by 78% of the British population, with the use among 16-24-year-olds being much higher at 95%.

A decade ago, when the smartphone took off in the UK in 2008, only 17% owned one of these devices.

The report said Britons now checked their smartphones, on average, every 12 minutes while they were awake. Forty percent of adults looked at the phones within five minutes of waking up, with 65% of those under 35 doing so.

And about 37% of British adults checked their smartphones five minutes before going to bed, with the figure again much higher for those under 35 - 60%.

The report said most people now expected to be connected to the Internet round the clock, with two-thirds of adults saying the Internet was an essential part of their lives.

"One in five adults (19%) say they spend more than 40 hours a week online, an increase from 5% just over 10 years ago," the report said. "For the first time this year, women spend more time online than men."

uk changeBritons spent much less time making phone calls from their mobiles, as the use of services like WhatsApp and Facebook Messenger increased. Three-quarters of users considered their mobiles important for making phone calls, compared to 92% who considered Web browsing to be important.

But there were downsides, with 15% saying that being online made them feel as though they were always at work. More than half (54%) said connected devices interrupted face-to-face conversations with friends and family, and 43% felt they spent too much time online.

Thirty-four percent said they felt cut off without the Internet with 29% saying they felt lost and 17% found it stressful to be unable to be online. And fully half said life would be boring without the Internet.

But there were some who were not so dependent on the Internet: 10% felt they were more productive offline, with this percentage rising to 15% for those aged 18 to 34. Sixteen percent said they felt less distracted.

While only 20% accessed the Internet using mobiles a decade ago, that figure had grown to 72% in 2018, with the average individual spending two hours and 28 minutes online using a smartphone. For 18-to-24-year-olds, the average time spent online was three hours and 14 minutes.

Ofcom director of Market Intelligence, Ian Macrae, said: “Over the last decade, people’s lives have been transformed by the rise of the smartphone, together with better access to the Internet and new services.

“Whether it’s working flexibly, keeping up with current affairs or shopping online, we can do more on the move than ever before.

"But while people appreciate their smartphone as their constant companion, some are finding themselves feeling overloaded when online, or frustrated when they’re not.”

Ofcom said it used a variety of data sources in compiling the report: its technology tracker survey, residential consumer postal tracking survey, business postal tracking survey and media tracking survey, plus a range of ad-hoc research, the data Ofcom collects using statutory powers from industry, and third-party data sources.


Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments