Two models from the TCL Series, the TLC Pro 10 and TCL 10L, were being released for sale in Australia, the company said on Tuesday.
The third device announced in April, the TCL 10 5G, has not been released Down Under but has been launched in some other markets. In the past, TCL has launched smartphones under the Alcatel and Blackberry brands.
The TCL 10 Pro. Courtesy TCL
Both models are claimed to use the company’s broader and extensive expertise in its own proprietary display technology, NXTVISION visual technology, to provide high-resolution displays, quad rear-camera set-up and more flagship-style features including TCL’s first curved AMOLED display.
“Recent analyst data only reinforces our longstanding belief that consumers should have access to feature-rich smartphones that are well-priced. This is only amplified in this economic climate where Australians are becoming more budget conscious than ever before.This is where TCL smartphones can play a valuable role in the market, by delivering incredible value in the so-called ‘mid-tier’ category.”
The TCL 10L has a 6.53-inch FHD+ DotchTM display which is claimed to deliver an immersive experience with a 91% screen-to-body ratio, and TCL's NXTVISION technology with a dedicated display engine. It is powered by the Snapdragon 665 SoC.
The TCL 10L. Courtesy TCL
The TCL 10 Pro has a 6.47-inch FHD+ curved AMOLED panel and Skontos claims that accurate colours would be reproduced. It is certified to stream HDR10 videos by Netflix. It is built atop the Snapdragon 765 SoC.
Notable features claimed by the company include:
- Dynamic TCL UI: offers lively interfaces, intuitive interaction and customisable features for additional ease of use.
- Eye Comfort Display: TCL claims it makes it easy on the eyes with eye care modes such as Adaptive Tone, Reading Mode and Eye Comfort Mode to help provide the best viewing experience regardless of lighting conditions.
- Smart Key: Access commonly used apps and features with a dedicated, customisable button. The button can be customisable in three ways - single, double, and long press - to activate apps such as the camera or Google Assistant, as well as functions such as cleaning up background apps.
- Super Bluetooth: Push the limits of audio-streaming by connecting up to four Bluetooth speakers or headphones to share music with friends for the ultimate dance party (or silent disco party).
The TCL 10 Pro and the TCL 10L will be sold at JB Hi-Fi and online at Officeworks (the 10L will also be available at Officeworks physical stores) from 10 August onwards, at prices of $749 and $449 respectively.
Each device comes in two colours, the Pro in Ember Gray and Forest Mist while the 10L is available in Arctic White and Mariana Blue.