Tuesday, 07 April 2020 08:34

TCL announces first self-branded smartphones; one 5G model

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The rear of the TCL 10L, showing the camera setup. The rear of the TCL 10L, showing the camera setup. Supplied

TCL Communication, better known for its range of cheap television sets, has announced its first lot of self-branded smartphones, the TCL 10 series, all of which are priced under US$500. The devices will be available for sale later this year, with availability dates to be announced over the next few weeks. Two of the models will be sold in Australia.

In the past, TCL has launched smartphones under the Alcatel and Blackberry brands.

“As one of the world’s leading consumer electronics brands, expanding the TCL brand into the mobile space ensures that we are one of the only global manufacturers that offers a fully integrated ecosystem of smart products in virtually every aspect of your life,” said Kevin Wang, chief executive of TCL Industrial Holdings.

“This makes it possible for us to provide our customers with a wide range of products capable of working seamlessly together, and [to] do so more affordably than everyone else.”

The TCL 10 5G has a Snapdragon 765 processor, and a large modern 6.53-inch FHD+ Dotch display with a 91% screen to body ratio. There are no plans to sell this model in Australia; it is aimed at the European Union and the UK with RRPs of €399 (A$707) and £399 ($A801) respectively.

The rear quad camera setup includes a 64MP high-resolution main camera a 118-degree ultra wide-angle camera, a macro camera that lets users take close-ups at only 2cm away, and a depth camera for professional quality photos with Bokeh.

tcl 10 5G

The TCL 10 5G.

The front-facing 16MP selfie camera has 4-in-1 big pixel technology that combines four pixels into one to produce brighter photos and improve low-light capabilities.

“The 5G era is now here around the world, and it is opening up a new round of technological revolution which will fundamentally enrich how we live our lives,” said Alex Katouzian, senior vice-president and general manager, Mobile, Qualcomm Technologies.

“Qualcomm Technologies and TCL have maintained a close and strong collaboration for a long time, and we are excited to see TCL select the Snapdragon 765 5G Mobile Platform for their very first 5G smartphone.

tcl10 pro

The TCL 10 Pro.

"The Snapdragon 765 integrates 5G connectivity and Artificial Intelligence, which will help TCL 10 5G bring remarkable 5G capabilities and life-changing experiences to more consumers worldwide.”

The other two TCL models, the TCL 10 Pro and the TCL 10L, will be available in Australia later this year for A$899 and A$499 respectively.

The TCL 10 Pro has a 6.47-inch FHD+ curved AMOLED display which allows for a high screen to body ratio and has incorporated TCL's own NXTVISION visual technology.

tcl 10L

The TCL 10L. All images courtesy of TCL Communication

It has four rear cameras, including a 64MP high-res camera, 2.9μm big pixel low-light video cam, 123-degree super wide-angle camera and macro camera, as well as a 24MP front-facing camera.

The 10 Pro also has a hybrid auto focus solution, can take low-light video and super wide-angle video.

The device will be available in Ember Gray and Forest Mist Green and will also be available in Europe, North America and the UK. Prices for the different regions are €449, US$449 and £399 respectively.

The third device, the 10L, has a Snapdragon 665 processor and boasts a 6.53-inch FHD+ Dotch display with a 91% screen-to-body ratio. It also includes NXTVISION and has four rear cameras, along with a 16MP selfie camera. All the cameras are powered by AI. The TCL 10L also features Stop Motion video.

This device will be offered in two colours: Arctic White and Mariana Blue. Prices for Europe, North America and the UK are €249, US$249 and £199 respectively.


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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