Tuesday, 21 April 2015 11:47

Sony Xperia Z4 – leaked details

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Sony is nothing if plucky – this once grand example of Japanese ingenuity continues to chip away at the premium end of the smartphone market. The new Z4 is more of the same building on the excellent Z3.

As with all new models it will have the latest tech – a Qualcomm Snapdragon 810 eight core, 64-bit processor (as in the HTC M9); 3GB of RAM, 32GB storage, microSD slot support; 5.2” HD 424 ppi screen; 20.7MP camera; LTE; and in most other respects similar to the Z3 including IP68 water and dust resistance.

Sony’s mobile division has fallen far behind high-end rivals such as Samsung and Apple, and battling pricing pressure from Chinese manufacturers including Xiaomi.

Chief Executive Hiroki Totoki was appointed last year to turn around the mobile unit said Sony was targeting the upper end of the market where rivals such as Samsung and Apple dominate. “There’s a broad variety in the prices of smartphones, from around $100 to $1,400 at the upper end. We want to focus in the upper half of that.”

GSM Arena has preliminary specifications here

Opinion

Sony has seen its halcyon, glory days pass. Once a major Japanese company with computers, AV, TV, cameras, projectors, mobile and the PlayStation (and so much more in terms of motion pictures and music etc.) it has fallen behind in market share and even brand credibility in every category. Don’t get me wrong – it’s a great company that has faced hard times – it is not out of the game yet.

The Xperia is a flagship handset worthy of consideration if you are looking at the Samsung S6, LG G4, HTC one M9 or thinking of crawling out of Apple’s walled garden. At this stage, it is not known when it will be available in Australia.


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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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