Monday, 30 August 2021 09:57

Smartwatch shipments shake off COVID impact, rise by 27% in 2Q

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Smartwatch shipments shake off COVID impact, rise by 27% in 2Q Image by Free-Photos from Pixabay

Global smartwatch shipments appear to have recovered from any COVID-19 impact, with figures in the second quarter of 2021 rising by 27% compared to the corresponding quarter in 2020, the technology analyst firm Counterpoint Research says.

Apple kept its top spot, but its market share fell slightly, from 30.1% to 28% year-on-year, Counterpoint reported, even as the active user base crossed 100 million.

Huawei was second, but a long way back, with its market share of 13.1% falling to 9.3% in the current year. Among the top five vendors, Samsung and Garmin showed notable growth, of 43% and 62% respectively, year-on-year.

Senior analyst Sujeong Lim commented: "The smartwatch attach-rates for smartphones have been steadily rising. Apple’s ecosystem is seeing a greater attach rate as the brand continues to bake in attractive designs, health features and related services around it.

"Apple Watch’s user base crossed the 100-million mark for the first time during the quarter ended June, capturing the lion’s share of the smartwatch user base globally. The US continues to be the key Apple Watch market, contributing to more than half of its user base, with an attach rate of close to 30%.

smartwatch figures

“Looking at the success of Apple Watch, more OEMs have entered the smartwatch market with a relatively less advanced OS but comparable fitness and health-related features, and stylish designs at affordable prices targeting hundreds of millions of potential users globally.

"The pandemic has further pushed consumers towards being more health-conscious and features such as SPO2 and heart-rate monitoring have trickled down to the sub-US$100 (sub-A$136) smartwatch segment. The sub-$100 smartwatch segment grew a massive 547% annually, highlighting its mass-market reach.”

North America was the largest market for smartwatches, followed by China, while India showed the most growth. Senior analyst Anshika Jain said: “India was the smallest market in the second quarter of last year, accounting for less than 2% of the total market, but its share increased to 6% in just one year.

"The proliferation of sub-US$100 affordable, feature-rich smartwatches from Chinese brands such as Xiaomi, realme and OPPO, and Indian brands such as boAt and Noise has been one of the key growth drivers.”


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Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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