Samsung kept its top spot with a share of 23% while Apple regained the second spot, with 15% share, Canalys said in a statement. Xiaomi took third spot (14% share) while vivo and OPPO rounded out the five with 10% apiece. The OPPO shipments included OnePlus following the integration of the two in June.
In the second quarter, Huawei was in second spot, with a 15.7% share, according to statistics from Gartner, but the brand appears to have fallen away, not figuring in the top five which together made up 72% of the total shipments.
Canalys principal analyst Ben Stanton said: “The chipset famine has truly arrived. The smartphone industry is striving to maximise production of devices as best it can.
Another technology analyst company IDC predicted last month that the current shortage of semiconductors should be over by mid-2022. Somewhat surprisingly, IDC forecast that there would potentially be an oversupply in 2023 as large-scale capacity expansions came online towards the end of 2022.
Stanton said at the local level, smartphone vendors were also having to implement last-minute changes in device specification and order quantities.
"It is critical for them to do this and maximise volume capacity, but unfortunately it does lead to confusion and inefficiency when communicating with retail and distributor channels,” he said.
“Many channels are nervous heading into important sales holidays, such as Singles’ Day in China, and Black Friday in the west. Channel inventories of smartphones are already running low, and as more customers start to anticipate these sales cycles, the impending wave of demand will be impossible to fulfill.
"Customers should expect smartphone discounting this year to be less aggressive. But to avoid customer disappointment, smartphone brands which are constrained on margin should look to bundle other devices, such as wearables and IoT, to create good incentives for customers.”