The service will allow Australians to stream over the Internet to their BlackBerry devices songs from the Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI.
Up to 50 songs can be added to a users profile, with 25 able to be 'swapped' or exchanged for newer songs each month. However, the more friends users gain on the service, the more songs they're able to listen to by visiting their friends profile pages.
'More than 45 million customers already love the social communication benefits delivered through BBM and we are thrilled to be extending the experience into a uniquely social and interactive music service,' Mike Lazaridis, President and Co-CEO at Research In Motion said in a statement.
RIM says each song will be a complete track, and all music will be available offline meaning users can access the songs wherever they go. It'll also work well in Australia, where streaming songs constantly over a 3G network could quickly add up in terms of costs for users.
Social interactions will also be in-built into the service in a bid to maintain and grow user interactions with one another '” amongst other features, users will be able to compete in mock charts listing who has the most songs listened to.
Lazaridis said; 'we have partnered with leading music companies to provide a 'full track' music sharing and discovery experience that will provide users with quality music on demand and allow them to connect with friends on a whole new level.'
Omnifone - the company responsible for RIM rival Sony's Qriocity music service '” will provide RIM with the back-end for the cloud-based music service.
The service is currently being trialled in closed beta in the United States and the United Kingdom, with RIM expecting it to be available in Australia by the end of 2011.
Online music streaming is hotting up in Australia, with local retailer JB Hi-Fi also announcing bold ambitions to launch its own streaming service by the middle of next year.