×

Warning

JUser: :_load: Unable to load user with ID: 3653
Tuesday, 23 August 2011 00:36

Red Bull spreads its wings into the mobile sphere

By

Red Bull is the latest contender in an already crowded mobile market, partnering up with Vodafone to launch a new service provider later this year.


The new service, to be known as 'Red Bull MOBILE', is a welcome distraction for Vodafone who is still grappling with dropping customer numbers and technical difficulties.

'Vodafone is excited to be working with Red Bull, which is gearing up to be a very interesting and innovative new player,' said David Harrison, General Manager, Wholesale and Vendor Management at Vodafone Australia.

The Red Bull MOBILE offering seems to differentiate itself by offering access to ' exciting events, athletes, sport and culture content' along with branded handsets and 'competitive tariffs.'

Hopefully the new service is as competitive as its Formula One racing team, which currently leads the world rankings, ironically including against Virgin, who also provide a mobile service.

'The launch of Red Bull MOBILE in Australia provides us with an exciting opportunity to further connect with our loyal fans and consumers and introduce our media products in the Australian media and mobile market,' said Jason Sargent, Managing Director at Red Bull Australia.

'Red Bull MOBILE is fully integrated into Red Bull's marketing and communication mix including sports properties such as Formula One; culture marketing initiatives such as Red Bull Thre3Style; and media properties such as the Red Bulletin magazine, offering our consumers a unique experience that no other brand can offer,' said Sargent.

Red Bull will apparently release full details of its mobile offering closer to its as yet unspecified Australian launch date.


Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE

Share News tips for the iTWire Journalists? Your tip will be anonymous

VENDOR NEWS