Wednesday, 02 October 2019 06:28

realme to enter Australian smartphone market this month

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Andy Yang: "Young people don’t need to spend a fortune to access high-quality phones with larger battery life and storage, rapid charging and superior camera technology." Andy Yang: "Young people don’t need to spend a fortune to access high-quality phones with larger battery life and storage, rapid charging and superior camera technology." Supplied

The over-crowded Australian smartphone market will see another entrant this month when the Chinese brand realme launches four devices at a function in Sydney on 17 October.

A statement from the company, which was formed in 2018 by former OPPO vice-president Sky Li, claimed the brand already had more than 10 million users worldwide in 18 markets.

Prices for the four devices will range from $200 to $500, and they will be sold online through JB HiFI, The Good Guys, Bing Lee and other unnamed outlets.

Though it split off from OPPO, the company is still backed by its parent, with a shared production line, supply chain and ColorOS, a modified version of Android.

OPPO is one of the three brands sold by BBK Electronics, with the others being vivo and OnePlus.

realme said the phones would also be sold on eBay, Amazon, Kogan, Catch and Mobilciti and on its own website.

The company also has plans to enter the consumer finance market in Australia in collaboration with Make It Mine.

realme Australia managing director Andy Yang said: "realme is a young and fearless brand and our aim is to enable our fans to experience premium functionality, technology and style at a reasonable price.

“Young people don’t need to spend a fortune to access high-quality phones with larger battery life and storage, rapid charging and superior camera technology. Our customers are young and brave and we’re excited to share our innovations with Australian consumers.

“As a disruptive smartphone brand, realme has won more than 10 million fans in just 15 months, a record in the smartphone industry. Our Dare to Leap spirit drives us to innovate and challenge the status quo, which is what we are doing globally and aim to continue in Australia.”

realme is already available in India, Indonesia, Thailand, Malaysia, Singapore, Myanmar, the Philippines, Vietnam, Pakistan, Nepal, Bangladesh, the United Arab Emirates, Egypt, the United Kingdom, France, Italy, Spain and Russia, apart from China and Taiwan.

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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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