Thursday, 19 May 2016 00:11

Orange Belgium selects messaging platform from Aussie developer Soprano

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Belgium mobile network operator, Orange Belgium, is set to offer business customers an enterprise messaging platform from Australian global mobile software development company, Soprano Design.

Under the deal, Orange Belgium enterprise customers will have access to Soprano MEMS — Mobile Enterprise Messaging Suite — a cloud enterprise messaging solution which Soprano says is used by more than 30 of the Fortune Global 500 companies.

Soprano currently partners with 15 mobile network operators around the globe, including Telstra, and AT&T in the US.

Soprano Design CEO, Horden Wiltshire, said MEMS was currently deployed in some of the world's most complex enterprise and government IT environments, enabling large mobile messaging deployments in a variety of industries including package delivery, healthcare, finance and banking, retail, hospitality, transport, workforce management and government.

Wiltshire said MEMS enabled Orange Belgium to offer to its business customers a compelling enterprise-grade mobile messaging application platform for interactive SMS and email.

“It is currently being used in 20 countries by enterprises of varying sizes because it has enormous workflow and productivity benefits as it can be used to message person-to-person or broadcast to all staff, or even an entire dynamic customer base," he said.

“Additional benefits for Belgian businesses are the enhanced automation functions of the solution. They will be able to consolidate marketing, contracting, sales, customer service, operations and HR communication requirements onto a single platform – with fast, reliable, and improved interactions.

According to Wiltshire, MEMS enhances, consolidates, and automates business processes reliant on communication using Soprano’s smart APIs.

“Through MEMS, businesses can eliminate the costs of manual processes and, as a cloud integrated A2P solution, fragmented systems do not present an integration issue for businesses adopting it.” he said.

“Staffing, shift confirmations, scheduling, and other HR-related messaging, appointments, and reminders are among the most common uses of MEMS.”

Frank De Weser, director B2B Marketing and M2M Orange Belgium, said Soprano was offering a complete messaging solution which “fits perfectly in our enterprise mobility portfolio”.

De Weser cites a report — Worldwide A2P SMS Markets 2014-2017 — published by Portio Research, showing that the Belgium market for application-to-person (A2P) business mobile SMS messaging remains the fourth largest in Europe, and will continue to grow from volumes near six billion messages in 2012 to more than 10 billion SMS messages by 2017.


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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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