Wednesday, 28 September 2011 09:30

October 4 confirmed for iPhone event

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The rumour has been confirmed: the iPhone launch is set for October 4.


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Speculation about a September or October launch for the next iPhone has been swirling for months. And last week, October 4 emerged as the favoured date, though sceptics said they wouldn't believe it until the invitations were sent out.

Well, now they have. Apple is running a iPhone media event at its Cupertino headquarters on October 4.

Speculation now centres on exactly what will be announced. Will it be an all-new handset ('iPhone 5'), or just an upgraded version of the current design ('iPhone 4s')? Or both?

Interestingly, at a conference in South Africa, Apple board member Al Gore reportedly referred to "the new iPhones released next month" - or was that "the new iPhone's released next month"? An apostrophe can make a big difference.

Either way, this will be the first big product launch for recently appointed Apple CEO Tim Cook.

The indications are that the phone(s) will be on sale shortly after the announcement, with reports that Apple Store workers (at least in the in the US and UK) are not being allowed to take holidays during the first two weeks of October.

 


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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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