Tuesday, 21 April 2015 14:20

Multi-billion dollar mobility market forecast as business adopts strategic approach Featured

By

Mobility is increasingly important strategically for Australian businesses and organisations, as a newly published report reveals that a combination of mobile device hardware, management software and value-added services will drive Australia’s enterprise mobility market up to $4.9 billion over the next five-years to 2019.

According to research firm Telsyte, 24% of Australian enterprises with more than 20 staff already have a dedicated mobility manager, and with 84% of organisations having some staff who regularly performing their job outside a remote location, the need for mobile application enablement is only going to increase.

Telsyte Senior Analyst Rodney Gedda says “There is a perception mobility is a market with diminishing value, however, CIOs are telling us mobile strategy is shifting away from devices to multi-platform and application management making the value of business mobility exhibit strong growth.

Telsyte’s research reveals that more than 80% of organisations continue to buy mobile devices for staff, however, a combination of BYOD and CYOD (choose your own device) is now an option for people in more than 70% of organisations.

Gedda says that wearable computers are the next BYOD frontier with 50% of organisations already open to allowing BYOD for wearables, which have many business applications including access control and worker assistance in confined spaces.

And, he notes that Australian CIOs are also seeing more value in approved mobile application catalogues which are gaining favour over open BYOA tolerance.

“More than a third of businesses do not allow BYOA, which has remained steady, however, more organisations are providing app catalogues which can be reviewed for integration with the overall IT environment.”

According to Telsyte, popular BYOA software used for business include data backups and storage (Dropbox, iCloud), calendaring; collaboration (GoToMeeting, WebEx), voice communications (Skype), project and task management (Remember the Milk), productivity (Pages, QuickOffice Pro), multimedia and note taking (Evernote).

The research also says the uptake of mobile device management continues to grow strongly with Telsyte forecasting 75% penetration among Australian enterprises by 2019.

“With most MDM implementations on-premises there is a big opportunity for managed service and cloud providers to offer on-demand device and application management,” Gedda says.


Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments