Tuesday, 21 April 2015 14:20

Multi-billion dollar mobility market forecast as business adopts strategic approach Featured


Mobility is increasingly important strategically for Australian businesses and organisations, as a newly published report reveals that a combination of mobile device hardware, management software and value-added services will drive Australia’s enterprise mobility market up to $4.9 billion over the next five-years to 2019.

According to research firm Telsyte, 24% of Australian enterprises with more than 20 staff already have a dedicated mobility manager, and with 84% of organisations having some staff who regularly performing their job outside a remote location, the need for mobile application enablement is only going to increase.

Telsyte Senior Analyst Rodney Gedda says “There is a perception mobility is a market with diminishing value, however, CIOs are telling us mobile strategy is shifting away from devices to multi-platform and application management making the value of business mobility exhibit strong growth.

Telsyte’s research reveals that more than 80% of organisations continue to buy mobile devices for staff, however, a combination of BYOD and CYOD (choose your own device) is now an option for people in more than 70% of organisations.

Gedda says that wearable computers are the next BYOD frontier with 50% of organisations already open to allowing BYOD for wearables, which have many business applications including access control and worker assistance in confined spaces.

And, he notes that Australian CIOs are also seeing more value in approved mobile application catalogues which are gaining favour over open BYOA tolerance.

“More than a third of businesses do not allow BYOA, which has remained steady, however, more organisations are providing app catalogues which can be reviewed for integration with the overall IT environment.”

According to Telsyte, popular BYOA software used for business include data backups and storage (Dropbox, iCloud), calendaring; collaboration (GoToMeeting, WebEx), voice communications (Skype), project and task management (Remember the Milk), productivity (Pages, QuickOffice Pro), multimedia and note taking (Evernote).

The research also says the uptake of mobile device management continues to grow strongly with Telsyte forecasting 75% penetration among Australian enterprises by 2019.

“With most MDM implementations on-premises there is a big opportunity for managed service and cloud providers to offer on-demand device and application management,” Gedda says.

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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