Tuesday, 05 May 2020 10:06

Mobility as a Service platforms set for ’extraordinary’ growth says Juniper

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The total number of MaaS (Mobility-as-a-Service) platform users globally is forecast to grow b y over fivefold by 2021 compared with 2019, resulting in worldwide market reach to over 1.3 million users in 2021, according to new research.

But according to Juniper Research, MaaS - which integrates different transport services, including buses, taxis, rail and metro into a single app - this “extraordinary growth” is contingent upon transit authorities focusing on safety-first agendas in order to win back passengers to public transport.

And Juniper cautions that if authorities fail to demonstrate this agenda, then MaaS platforms will “fail to fulfil their potential”.

The new research - Mobility-as-a-Service: Business Models, Vendor Strategies & Market Forecasts 2020-2027 - found that Helsinki is still the leading global city for MaaS implementation, with the top four cities ranked as:

  • Helsinki
  • Vienna
  • Stockholm
  • Berlin

 Juniper’s rankings are based on the world cities leading deployments and their readiness for large-scale MaaS service rollouts, considering metrics including existing/planned deployments, the cohesion of public transport services and infrastructure development.

“Helsinki was found to be leading MaaS deployment due to the success of Whim, but other cities will gain rapidly after the pandemic as they embrace the many potential benefits of MaaS,” said research author Nick Maynard.

“The launch of Jelbi in Berlin, in particular, has the potential to transform the scale of MaaS.”  Juniper says the research also identified that adopting subscription models in transit will be crucial to differentiating MaaS from existing transport solutions. 

“While subscription models are undoubtedly in their early stages in MaaS, bundling the use of all transit modes for a flat fee is a valuable user proposition,” notes Juniper, adding that “Juniper Research found that incentives from governments and transit authorities will be crucial in ensuring that subscriptions models are priced attractively for potential users, compared with existing transit options.”

 

 


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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