But according to Juniper Research, MaaS - which integrates different transport services, including buses, taxis, rail and metro into a single app - this “extraordinary growth” is contingent upon transit authorities focusing on safety-first agendas in order to win back passengers to public transport.
And Juniper cautions that if authorities fail to demonstrate this agenda, then MaaS platforms will “fail to fulfil their potential”.
The new research - Mobility-as-a-Service: Business Models, Vendor Strategies & Market Forecasts 2020-2027 - found that Helsinki is still the leading global city for MaaS implementation, with the top four cities ranked as:
“Helsinki was found to be leading MaaS deployment due to the success of Whim, but other cities will gain rapidly after the pandemic as they embrace the many potential benefits of MaaS,” said research author Nick Maynard.
“The launch of Jelbi in Berlin, in particular, has the potential to transform the scale of MaaS.” Juniper says the research also identified that adopting subscription models in transit will be crucial to differentiating MaaS from existing transport solutions.
“While subscription models are undoubtedly in their early stages in MaaS, bundling the use of all transit modes for a flat fee is a valuable user proposition,” notes Juniper, adding that “Juniper Research found that incentives from governments and transit authorities will be crucial in ensuring that subscriptions models are priced attractively for potential users, compared with existing transit options.”