Although many major companies like LG have premium smartphones for sale at premium prices, there’s generally always more models across various price points to tempt people into purchasing.
LG has entry-level phones, as well as higher-end mid-range phones such as the digital radio equipped LG’s Stylus DAB+ smartphone the company launched back in April for $449.
Well, at $299 you’re talking $150 cheaper, and even though it is "priced to appeal to the more budget conscious among us", LG says its K10 is nevertheless "equipped with advanced camera technology and UX features".
It has an "intricately woven look back cover" which "also serves to provide optimal grip, helping to prevent the phone from slipping out of the user’s hands".
LG then notes those "advanced features without the premium price tag", and says its K10’s "camera quality is exceptional for a smartphone in this category – 13MP on the rear and 5MP on the front".
Other specs include an octa-core processor running at 1.14GHz, 2GB RAM, 16GB storage and a MicroSD card slot (taking up to 32GB extra microSD storage), with Android 6 Marshmallow running the show.
It has a large, 5.3-inch display and LG says this "enables the user to better display images and videos, which is perfect for the younger audience who capture, watch and share everything on-the-go".
There’s also a 2300 mAh battery so you don’t have "constant worry about battery life" so you help your special smartphone "moments last longer".
LG also boasts of additional features including "the popular LG Gesture Shot and LG Gesture Interval Shot, making selfies easy and hassle-free".
With LG Gesture Show, you "take photos simply by raising an open hand in front of the lens and then clenching it into a fist".
Closing the hand twice automatically leads to the Gesture Interval Shot and will produce four consecutive photos.
There’s also a "Virtual Flash feature", where the front screen projects a bright white background to illuminate your face for a great selfie even when lighting conditions are less than ideal – something the world saw Apple launch with its 6s range and which the world has quickly copied because it’s clearly a great idea!
Gino Casha, general manager of mobile communications for LG A/NZ, said: “It is important for LG to cater to everyone. The LG K10 was designed specifically for consumers that want some of the premium and advanced features without the premium price tag. We think the LG K10 has a real place in the market for this reason.”
The section of LG’s site featuring K-Series phones hasn’t been updated as I type, with the K10 only launching this morning, but presumably sometime soon, you’ll find plenty more K-10 details here – and of course in store at JB Hi-Fi and Big W.
- Display 5.3” HD (720 x 1280)
- Rear Camera 13MP
- Front Camera 5MP
- CPU 1.14GHz Octa core
- OS - Android 6.0 Marshmallow
- Battery - 2,300mAh
- Memory - 2GB RAM, 16GB ROM, MicroSD Slot (up to 32GB)
- Others FM Radio, Wi-Fi Direct