Having been available in the US for a while, Jawbone describes its rubber product as a "revolutionary wristband", equipped with an app that helps you learn things about yourself "that you never knew."
The skinny and "smart" Up wristband (RRP $149) aims to help users understand how they sleep, including how many times they wake up.
Other features include settings that work while you're on the move, including measurements for active vs. idle time, intensity of movement, total steps, distance, and calories burned.
Wearable technology is being touted as the 'next big thing' in consumer tech with Samsung confirming work on a smartwatch last week.
Jawbone's product also helps you monitor your diet and scan barcodes or search the database for more complete nutritional information on food you're buying.
Jawbone claims Up also helps track your mood, although it'll be interesting to see how accurate this is.
Up acts as a pedometer when worn through the day, tracking how many steps you take. Around 10,000 steps per day is the target, or around 9 a minute for every minute in the day, if my calculations are correct.
Right now Jawbone is also introducing support for Android, 11 new languages for Apple iOS, and product availability in more than 25 additional countries including Australia.
The original Jawbone was recalled due to reliability problems, however this is the new and improved version, which has been selling reasonably well overseas.
The product is coming sometime in April to Apple Stores, JB Hi-Fi and Retravision although there's no firm release date at this stage.
iTWire will aim to have a review of the Jawbone as the product becomes available.