Wednesday, 28 October 2015 07:22

Huawei consumer group to ship 100 million units this year

By Lauraine McDonald

Huawei Consumer Business Group yesterday announced its performance results for the third quarter of 2015, reporting it’s on target to ship 100 million units by the year’s end.

Mid-to-high-end devices accounted for 33% of those shipments—up 7% over the previous quarter.

Total smartphones shipped by Huawei for the three months that ended September 30th reached 27.4 million units, representing a year-on-year increase of 63%. Industry-wide smartphone shipments for 2015 meanwhile are expected to grow by just 9.3% year-on-year.

A recent report from GFK indicated that the company has managed to keep itself among the world’s leading three smartphones makers for the January to August–period this year with a market share of 9.5%.

Huawei continues to lead the China market as of September 2015 with a market share of 15.2% and is among the top three smartphone makers in Australia, Belgium, Italy, Portugal, Spain, Switzerland and New Zealand.

In October 2015, Huawei was included in Interbrand’s Top 100 Best Global Brand list for 2015, on which it ranked 88th. The ranking comes on the back of the company becoming the first mainland Chinese brand to be included in the list the year before.

“This quarter’s results clearly showcase the continued success of our growth strategy,” said Richard Yu, CEO of Huawei Consumer BG. “We are especially proud of the stellar growth we’ve seen outside of China and the increased demand for our mid-to-high end devices.“

Huawei’s smartphone shipments to Europe and the Middle-East-and-Africa regions grew by 98% and 70% respectively year-on-year. The division also enjoyed considerable success at home during the quarter, reporting a year-on-year shipment increase of 81%.


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