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Tuesday, 09 April 2013 11:21

Google says what's up to WhatsApp Featured

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Massively popular messaging app WhatsApp is in negotiations with Google over pricing of a takeover, if ‘insider sources’ are to be believed.

According to US site Digital Trends the talks began four or five weeks ago, although WhatsApp is “playing hardbal” and jockeying for a higher acquisition price", which is in the ballpark of  US$1 billion right now.

Facebook similarly grabbed Instagram for over US$1 billion last year, although Instagram subsequently lost tens of thousands of users when it changed its privacy policy earlier this year.

The report also speculated that Google Babel, a codename for an upcoming Google messaging service, will combine Google’s disparate communication services under one roof, potentially including WhatsApp.

Back in January WhatsApp announced a new record on New Year's Eve, with 7 billion inbound messages sent that day.

Clearly any buyout from Google would have huge implications for the sector.

Even Google Product Manager Nikhyl Singhal confessed to GigaOM in June of last year that “We have done an incredibly poor job of servicing our users here," in reference to its messaging offering, currently serviced by products like WhatsApp and Viber.

Watch this space.


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