Monday, 18 January 2016 21:05

Game of Drones: sales figures to be up 84% in 2016 over last year

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Annual sales of drones will approach US $500 million in 2016, with agricultural applications to boost the market but delivery deployments are raising safety fears.

Juniper last spruiked its drone research in November last year, as we reported in iTWire, but it has today announced new details.

The research gurus at Juniper say that ‘annual revenues from commercial drones sales are expected to reach $481 million this year, up by 84% on last year’s figure of $261 million.’

The company’s research, entitled ‘Drones: Consumer & Commercial Applications, Regulations & Opportunities 2015-2020,’ which as always is on sale to relevant parties at relevant prices - found that a low price point had significantly reduced the barrier to entry in many sectors, with high performance models now available for less than $3,000.

It claimed that the reduction in drone price points had in turn resulted in their commercial application within an array of new fields including mapping, inspection and monitoring.

Agriculture to Lead Growth

The research argued that strongest growth would occur within the agricultural sector, which Juniper expects to account for 48% of all commercial drone sales this year. Here, UAVs (Unmanned Aerial Vehicles) help save time and costs over other methods, such as walking fields on foot and using planes for fly-over filming.

Furthermore, the ease of use of a UAV created for the sector allows for more regular crop surveying.

Meanwhile, the research also found that demand for UAVs in the film and television sectors is soaring. Drones provide a much cheaper and more flexible alternative to the use of helicopters and other methods to capture footage for the film and TV industry, particularly for action sequences.

Delivery Drones Pose Safety Hazard

However, the research cautioned that a raft of privacy, safety and security concerns mean that the usage of drones for delivery purposes is likely to be severely constrained or even prohibited within built-up areas.

According to research co-author Dr Windsor Holden, regulators would be extremely wary of allowing planned services such as Amazon Prime Air and Google’s Project Wing to be offered except as a means of delivering to isolated rural communities.

“Regulators are understandably concerned that the deployment of delivery drones in inner cities would significantly increase the risk of potentially fatal collisions with cars or even pedestrians,” Holden warned.

More below, please read on.

The research also claimed that there was a danger that delivery drones could be hacked by terrorists, conceivably delivering an explosives payload into areas where they would be capable of causing high levels of civilian casualties.

As always, a whitepaper is available with some additional detail to tempt you into purchasing the full research. The whitepaper is entitled ‘Game of Drones’, and is available to download from the Juniper website together with further details of the full research and the attendant Interactive Forecast Excel (IFxl).


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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