Thursday, 23 May 2019 08:54

Chinese brands dominate, but Europe smartphone sales down

By
Chinese brands dominate, but Europe smartphone sales down Pixabay

Smartphone sales in Europe during the first quarter of 2019 fell 3% year-on-year and 20% quarter-on-quarter, the analyst firm Counterpoint Research says, adding that there was a marginal increase in eastern Europe while Western Europe saw a 6% year-on-year drop.

Samsung retained the top position with 31% (compared to 30% in 2018) while Huawei was second with 26% (up from 15% in 2018) and Apple brought up the rear, finishing third with 21%, a drop from 23% last year.

Counterpoint Research director Peter Richardson said: “The smartphone market declined mainly due to a lengthening replacement cycle and lack of innovation in new models.

"Some people are waiting for 5G services. Commercialisation of 5G is starting in Europe operators such as Swisscom and Sunrise in Switzerland. However, we think the impact on the market in 2019 will be modest.”

Sales of brands from Chinese companies grew by a record 39%, the figures showed. Of this growth, research analyst Abhilash Kumar said: “Chinese brands accounted for 30% of the total smartphone sales in Europe during 1Q2019. Huawei grew a massive 70% year-on-year with the help of its co-brand HONOR. OPPO and Xiaomi are also very aggressive and are strengthening their base in the European market.”

counterpoint 1q2019

Eastern Europe saw a small lift in sales helped by growth in Russia, the Czech Republic, Turkey, and Poland. Apple’s share in Eastern Europe fell to 9% in 1Q2019 from 14% a year earlier.

But Huawei's share grew to 29% from 11% in 1Q2018. Counterpoint said the Eastern European market switched to Huawei, and its co-brand HONOR, because consumers sought budget-friendly phones.

In Western Europe, Counterpoint said Huawei consumed the share of smaller players, including local brands.

But despite Huawei’s showing, Samsung gained share thanks to acceptance of its refreshed Galaxy A series and S series smartphones. Huawei had particularly high sales in Germany, UK, and Italy.

What lies ahead may not be so rosy, however. "The recent action by the US to limit sales of certain hardware and software to Huawei, including Google Mobile Services for Android, will have a potentially significant impact on the competitive landscape in Europe during the coming quarters," Counterpoint commented.


Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments