Thursday, 23 September 2021 10:47

Buzz around iPhone 12 drives 5G smartphone shipments in emerging markets

By
Buzz around iPhone 12 drives 5G smartphone shipments in emerging markets Pixabay

Shipments of 5G smartphones to emerging markets rose by 6.5% in the second quarter of 2021 compared to the first three months of the year, the technology analyst firm Counterpoint Research says, adding that the total shipments of smartphones to these markets dropped by 5% in the same period.

Analyst Archie Zhang attributed the increased take-up of 5G devices to the buzz created by Apple's first 5G-capable device, the iPhone 12.

He also credited the release of 5G models by other OEMs like OPPO, vivo, Xiaomi and realme as playing a role.

5g emerging one

Another factor behind the increasing shipments was the rollout of 5G infrastructure in emerging markets, especially in South-East Asia and the Middle East.

"Major smartphone OEMs are now prioritising 5G products in their portfolios, which is especially true in emerging markets," Zhang said.

"realme is aggressive in popularising 5G devices. The OEM’s 5G share in its emerging market smartphone shipments went up from 8.8% in Q1 to 15.9% in Q2, ranking third after Apple and OnePlus.

global 5g 2q 2021

"The OEM’s global shipments increased 135% year-on-year to 15 million in Q2 2021, taking the sixth spot for the first time. Globally, realme’s 5G devices rose 37.0% in shipments in Q2, increasing from 22.7% in Q1."

The Counterpoint post said it was more or less taken for granted that a smartphone launched in a developed market would support 5G.

But this perception did not hold good for most emerging markets and they were the areas with the biggest potential for growth.

"India’s market, which posted 75.5% quarter-on-quarter growth in 5G device shipments, will likely sustain the current strong momentum through the rest of this year," Zhang added.

5g vs 5g q2 2021

"Countries in South-East Asia will also likely see a 5G shipment increase in the second half but the real difference will be made in 2022 when major countries in the region put 5G to commercial use.

"Affordable 5G products may prove to be a game changer, and OEMs with popular 5G budget phones should witness a considerable jump in their market shares. This is an opportunity no OEM would like to miss."


Subscribe to ITWIRE UPDATE Newsletter here

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments