Thursday, 23 September 2021 10:47

Buzz around iPhone 12 drives 5G smartphone shipments in emerging markets

Buzz around iPhone 12 drives 5G smartphone shipments in emerging markets Pixabay

Shipments of 5G smartphones to emerging markets rose by 6.5% in the second quarter of 2021 compared to the first three months of the year, the technology analyst firm Counterpoint Research says, adding that the total shipments of smartphones to these markets dropped by 5% in the same period.

Analyst Archie Zhang attributed the increased take-up of 5G devices to the buzz created by Apple's first 5G-capable device, the iPhone 12.

He also credited the release of 5G models by other OEMs like OPPO, vivo, Xiaomi and realme as playing a role.

5g emerging one

Another factor behind the increasing shipments was the rollout of 5G infrastructure in emerging markets, especially in South-East Asia and the Middle East.

"Major smartphone OEMs are now prioritising 5G products in their portfolios, which is especially true in emerging markets," Zhang said.

"realme is aggressive in popularising 5G devices. The OEM’s 5G share in its emerging market smartphone shipments went up from 8.8% in Q1 to 15.9% in Q2, ranking third after Apple and OnePlus.

global 5g 2q 2021

"The OEM’s global shipments increased 135% year-on-year to 15 million in Q2 2021, taking the sixth spot for the first time. Globally, realme’s 5G devices rose 37.0% in shipments in Q2, increasing from 22.7% in Q1."

The Counterpoint post said it was more or less taken for granted that a smartphone launched in a developed market would support 5G.

But this perception did not hold good for most emerging markets and they were the areas with the biggest potential for growth.

"India’s market, which posted 75.5% quarter-on-quarter growth in 5G device shipments, will likely sustain the current strong momentum through the rest of this year," Zhang added.

5g vs 5g q2 2021

"Countries in South-East Asia will also likely see a 5G shipment increase in the second half but the real difference will be made in 2022 when major countries in the region put 5G to commercial use.

"Affordable 5G products may prove to be a game changer, and OEMs with popular 5G budget phones should witness a considerable jump in their market shares. This is an opportunity no OEM would like to miss."

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Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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