Wednesday, 01 June 2011 16:09

Australian software from Blink Mobile boosts EMC Inform mobile experience


People attending EMC's Inform 2011 conferences in Melbourne and Sydney this month will have platform-independent mobile access to related information thanks to Blink Mobile Interactive.

Australia-based Blink Mobile Interactive developed a platform that makes it easy to publish information from web sites and other services to mobile devices without having to worry about developing a native-looking interface for each type (iPhone, BlackBerry, etc).

This system has been adopted by educational institutions, local governments and other organisations, and has also been used at a number of conferences over the last year or two, including including QUESTnet, The World Computer Congress, ipV6, Lucidity, AusCERT and the LGMA and Local Government Technology Expos.

The next addition to that list is storage vendor EMC's Inform conferences to be held in Melbourne and Sydney this month. Attendees will be able to use their mobile phones and tablets to access program information, speaker biographies and venue information, to request product information, and to participate in polls and session evaluations.

"Inform is EMC's annual flagship event, and each year we strive to improve the attendee experience. The Blink mobile application will enable EMC, our partners and event sponsors to interact more effectively with Inform attendees, sharing real time information and receiving instant feedback," said Wendy Reid, EMC marketing director for Australia and New Zealand.

Darren Besgrove, a Blink Mobile director, said "the mobile device now becomes the vehicle for creating a compelling conference/event experience and makes possible a closer engagement following the conclusion of the event itself. In the past, conference delegates met with industry peers, shared industry issues, and had the opportunity to ask questions and speak with industry experts. Mobility now takes the conference experience into a new space with interactive, real-time conversations and instant feedback for post-event follow-up."


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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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