Friday, 01 May 2015 09:12

Android, Windows gaining tablet share

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Android and Windows tablets are gaining market share at the iPad's expense, according to a market intelligence firm.

The latest - though preliminary - tablet shipment figures from market intelligence firm Strategy Analytics show Apple continued to lose its share of the market during the first quarter of 2015.

The iPad family slipped from 29% to 24% by volume in 12 months as Android's share rose from 66% to 69% and Windows' from 5% to 7%.

But in terms of the number of tablets shipped, Microsoft's operating system was the only winner, albeit one coming off a low base.

According to Strategy Analytics' figures, Apple shipped 12.6 million iPads (down a hefty 23% year-on-year) and the Android camp suffered a smaller percentage decline to 35.7 million (-4%).

Windows' improvement from 3.1 to 3.4 million tablets was ascribed by Strategy Analytics tablet and touchscreen strategies service director Peter King to better than expected sales of the Surface Pro 3 plus various vendors offering low-cost sub-9in tablets in response to Microsoft's licensing changes.

"Apple, Google, and Microsoft are all eager to show enterprise customers that Tablets can perform in key verticals and as PC replacements in the office," said tablet and touchscreen strategies senior analyst Eric Smith.

"The Apple-IBM MobileFirst partnership, expanded access to Microsoft Office on Tablets, and better productivity and security functionality via Android for Work and Samsung's Knox solution are all crucial ecosystem enhancements to making the Tablet more attractive."


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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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