Monday, 30 May 2011 11:08

Android under DROIDAX attack: wait, this is good!


If you think this is yet another article about Android yet again being under attack, this is true - but instead of nasty malware, we're talking about a range of accessories for the most popular Android smartphones in the US and Australian markets.

After successfully launching an iPhone and iPad accessories business called PADACS in the US and Australia, the company behind PADACS is launching DROIDAX, delivering accessories for the most popular Android phones in the US, Canada and Australia.

Both companies were founded by 'international technology entrepreneur' Raaj Menon, who also runs the PCRange group of companies.

PADACS already sells a wide range of Apple iDevice accessories, from iPhone 4 batteries and cases to the popular Toccata and Rubata range of Bluetooth keyboard cases for the iPad and iPad 2, with strong demand both here in Australia and in the US, among other global destinations.

Now Mr Menon has turned his marketing prowess to the world of the droids, and due to his past success clearly hopes his 'Droid accessories definitely are the droids you are looking for.

Droidax has just launched, and is 'already accepting pre-orders for its initial accessories for handsets from Samsung, HTC, Sony and LG', with the incentive of 'free shipping in Australia for orders worth more than $20.'

Given the popularity of iPhone accessories and the far 'smaller' base of iPhones that need to be supported, we all know that iDevice accessories are available far and wide.

But those who prefer their droids often find that the range of accessories just isn't as wide or always as easily available as their iPhone cousins.

So, which Android phones are being supported at first? Please read on to page two!

So, those who love their droids will be well pleased to discover Droidax's first range of products.

These include: 'screen protectors and anti-glare protectors, leather cases, batteries and memory for popular models including the Samsung Galaxy S; Samsung Galaxy S2; Samsung Nexus S; Samsung Infuse 4G; Samsung S8500 Wave; HTC Thunderbolt 4G; HTC Sensation; HTC My Touch 4G; Sony Ericsson Arc; and LG Optimus 2X.'

And, given that this is but Droidax's 'first' range, we can expect more accessories to follow, giving Droiders even more choice - or at least, more choice from Droidax.

Droidax CEO Raaj Menon said his company would appeal to people who liked to 'accessorise' their mobile phones to make them more personal and practical.

'We're launching products for a few popular handsets in order to gauge the level of demand in the market,' he said.

'We plan to extend the range to support new handset models to be released in the coming months and add many more accessories to the DROIDAX catalogue.

'Prices will be very competitive and affordable', concluded Mr Menon, clearly a man on a mission.

That mission is not to destroy the death star, as was Luke's, but to help those seeking to clothe their droids to find what they are looking for - one must look stylish when fighting intergalactic smartphone battles, after all!

So, the force seems strong with the Droidax, and if its growth curve matches that of Padacs, 'look at the size of that thing' may be yet another Star Warsian refrain we'll soon be uttering!


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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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