Wednesday, 11 April 2012 08:55

Amazon adds in-app purchasing for Android

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Amazon has launched an in-app purchasing service for developers and publishers using the Android platform.

In-app purchasing provides developers and publishers with ways to get more money from users following the purchase of an app, or to convert a free app download into a paying customer. Periodical publishers can offer a free reader app and then charge for individual issues, and progress through many a game can be accelerated by the purchase of additional in-game goods.

Amazon has two good reasons for playing in the Android in-app purchasing market. First, its Kindle Fire device is based on Android. Secondly, it is a very well known brand with millions of customers who can use their existing accounts for in-app purchases - and those who haven't already purchased something from Amazon are more likely to trust the company than a business they've never heard of before.

"Amazon Appstore's In-App Purchasing service enables developers to generate more revenue from their apps," said Aaron Rubenson, director of Amazon Appstore. "In-App Purchasing is simple to integrate and gives developers access to millions of Amazon customers who are already familiar with Amazon's 1-Click payment system. Many of Amazon Appstore's customers have shopped with Amazon before and they trust Amazon's easy payment process, which leads to higher conversion of developers' in-app content and subscriptions."

Amazon Appstore's In-App Purchasing service is simple for developers to integrate and helps monetize their apps and games, while offering customers a seamless and secure 1-Click purchasing experience.

A number of well known developers and publishers including Disney, Condé Nast, The Wall Street Journal and New York Post are already using Amazon Appstore's In-App Purchasing to offer in-app content and subscriptions.

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"By integrating In-App Purchasing, our goal was to offer Amazon's frictionless purchasing experience to our customers. This includes the ability for customers to easily subscribe using 1-Click, take advantage of a 14-day free trial, and to auto-renew," said David Rozzi, director of digital projects at New York Post. "We're excited about the results so far, and we look forward to continuing to provide content to customers on Kindle Fire and other Android devices."

The Amazon Appstore developer program involves a $99 annual fee, currently waived for the first year. Amazon also takes 30% of the revenue from in-app purchases.


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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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