Amazon has two good reasons for playing in the Android in-app purchasing market. First, its Kindle Fire device is based on Android. Secondly, it is a very well known brand with millions of customers who can use their existing accounts for in-app purchases - and those who haven't already purchased something from Amazon are more likely to trust the company than a business they've never heard of before.
"Amazon Appstore's In-App Purchasing service enables developers to generate more revenue from their apps," said Aaron Rubenson, director of Amazon Appstore. "In-App Purchasing is simple to integrate and gives developers access to millions of Amazon customers who are already familiar with Amazon's 1-Click payment system. Many of Amazon Appstore's customers have shopped with Amazon before and they trust Amazon's easy payment process, which leads to higher conversion of developers' in-app content and subscriptions."
Amazon Appstore's In-App Purchasing service is simple for developers to integrate and helps monetize their apps and games, while offering customers a seamless and secure 1-Click purchasing experience.
A number of well known developers and publishers including Disney, CondÃ© Nast, The Wall Street Journal and New York Post are already using Amazon Appstore's In-App Purchasing to offer in-app content and subscriptions.
The Amazon Appstore developer program involves a $99 annual fee, currently waived for the first year. Amazon also takes 30% of the revenue from in-app purchases.