The technology analyst firm Counterpoint Research said in a statement that its Market Pulse showed that the performance of the iPhone 11 — the first model from Apple with multiple cameras — indicated the impact it had during the holiday season in the final quarter of the year. The iPhone 11 cost less than its predecessor.
Other iPhone models took up another four spots in the top 10, with Samsung taking three and OPPO one, the fifth spot, with its A5 model. Last year, Xiaomi had taken the fifth spot. OPPO's A5 was also the top seller in China.
The Samsung models that did well were from its mid-range A series with features like OLED display, multiple cameras and in-display fingerprint sensor.
Apple captured the top five places in North America, while Samsung took the top five in the Middle East and Africa.
The North American region was notable for one thing: the combined share of the top five models was nearly 30%, the highest among all regions, and an indication of market consolidation.
Apple had another distinction with the iPhone XR being the only model to capture double-digit market share in any region.
Huawei, the second biggest smartphone manufacturer, saw its sales affected by the trade ban imposed by the US in May last year. The Huawei P30 in the top five models in China.
For the first time, realme entered the top five in RoAPAC (the rest of APAC apart from China) with its C2, with its growth in India and south-east Asia being the contributory factors. realme was also the fastest growing brand globally for 2019, with 426% growth year-on-year.
Counterpoint said the top 10 models accounted for about 15% of global smartphone sales. But 5G contributed to only 1% sales in 2019 and there were no 5G models among the top 10.
"However, this might change in 2020, as the networks roll out, Apple launches its 5G iPhones and 5G devices enter lower price tiers," the analyst firm said.