Monday, 08 April 2019 10:40

Aussies more attached to mobiles than their wallets: survey

Aussies more attached to mobiles than their wallets: survey Image by rawpixel from Pixabay

Smartphones are now considered essential by Australians to the extent that 94% will not leave home without their device, a survey by Deloitte Access Economics and the Australian Mobile Telecommunications Association has found.

This compared to 92% who took their wallets with them, 88% who took their house keys and 77% who made sure their car keys were with them, the survey found.

A total of 1000 Australians were interviewed in January for the survey; 25% were from NSW, 21% from Victoria and the remaining 54% from the rest of the country, with samples being representative of the population density. About 90% of those who responded were mobile users.

Two-thirds found mobile devices more of a help than a hindrance with only 13% considering mobiles annoying. Forty-eight percent claimed their devices delivered freedom while 21% said their smartphones did the opposite.

But when it came to stress, 32% said it did increase stress, with 23% saying it eased their stress. Thirty-six percent said the devices helped to connect with others while 40% found them a distraction.

Other key findings:

  • Sixty percent had replaced at least three other items with their device (most commonly their road directory, phone book, home phone or camera);
  • Almost half (48%) checked their device at least once every 30 minutes;
  • Face-to-face was still the most common way that people interacted every day - but 82% of respondents called their family and friends at least once a week;
  • Seventy-one percent said they felt safer in dangerous situations when they had their mobile device;
  • Fifty-three percent were worried about over-reliance/addiction to their devices;
  • Thirty-three percent said their mobile devices had improved their work/life balance while 24% felt the opposite; and
  • Just over 90% of mobile users had taken at least one active step for online security.


Did you know: 1 in 10 mobile services in Australia use an MVNO, as more consumers are turning away from the big 3 providers?

The Australian mobile landscape is changing, and you can take advantage of it.

Any business can grow its brand (and revenue) by adding mobile services to their product range.

From telcos to supermarkets, see who’s found success and learn how they did it in the free report ‘Rise of the MVNOs’.

This free report shows you how to become a successful MVNO:

· Track recent MVNO market trends
· See who’s found success with mobile
· Find out the secret to how they did it
· Learn how to launch your own MVNO service


Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.



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