Tuesday, 05 February 2019 05:32

IDC says smartphone shipments had worst year in 2018

By
IDC says smartphone shipments had worst year in 2018 Pixabay

Smartphone shipments fell for the fifth consecutive quarter in the final quarter of 2018, with 375.4 million units shipped, a drop of 4.9% year-on-year, the technology analyst firm IDC says, according to its preliminary figures for the year.

This meant a 4.1% decline for the full-year 2018 or a total of 1.4 billion units shipped, the worst year for the industry, IDC said, adding that existing challenging market conditions meant the likelihood of further falls in 2019. Similar figures have been issued by the research outfit, Counterpoint Research.

"Globally the smartphone market is a mess right now," said Ryan Reith, program vice-president with IDC's Worldwide Mobile Device Trackers.

"Outside of a handful of high-growth markets like India, Indonesia, South Korea, and Vietnam, we did not see a lot of positive activity in 2018.

"We believe several factors are at play here, including lengthening replacement cycles, increasing penetration levels in many large markets, political and economic uncertainty, and growing consumer frustration around continuously rising price points."

IDC pointed out that in China, which accounts for about 30% of global smartphone consumption, the top four brands - Huawei, OPPO, vivo and Xiaomi - had increased their share of the market to about 78% from 66% the previous year.

But the total China market itself fell by more than 10% from 2017.

Worldwide, the top five smartphone companies increased their shipments from 63% in 2017 to 66% in 2018.

"With replacement rates continuing to slow across numerous markets, vendors will need to find a new equilibrium that balances the latest smartphone features, compelling design, and affordability," said Anthony Scarsella, research manager with IDC's Worldwide Quarterly Mobile Phone Tracker.

"The arrival of both 5G and foldable devices later this year could bring new life to the industry depending on how vendors and carriers market the real-life benefits of these technologies.

"However, we expect these new devices to elevate average selling prices as new displays, chipsets, and radios will bring an increased price to the bill of materials, which will translate to higher price points for consumers.

"To combat this, carriers and retailers will need to fully maximise trade-in offers for older devices as a type of subsidy to push upgrades throughout 2019."

LEARN HOW TO BE A SUCCESSFUL MVNO

Did you know: 1 in 10 mobile services in Australia use an MVNO, as more consumers are turning away from the big 3 providers?

The Australian mobile landscape is changing, and you can take advantage of it.

Any business can grow its brand (and revenue) by adding mobile services to their product range.

From telcos to supermarkets, see who’s found success and learn how they did it in the free report ‘Rise of the MVNOs’.

This free report shows you how to become a successful MVNO:

· Track recent MVNO market trends
· See who’s found success with mobile
· Find out the secret to how they did it
· Learn how to launch your own MVNO service

DOWNLOAD NOW!

Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

VENDOR NEWS & EVENTS

REVIEWS

Recent Comments