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Monday, 08 September 2014 12:40

Legendary Aussie designer joins Apple Featured

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Apple is well-regarded as a design powerhouse thanks largely to the iPhone maker's head of design, Jony Ive, and its stocks have been boosted even further with the hire of renowned Australian industrial designer Marc Newson.

Newson, who was born in Sydney, has designed planes for Qantas and concept cars for Ford, and will join Apple's super secretive design team of roughly 20 people.

Newson has worked with Ive on designs for Apple in the past, and was officially hired just ahead of Apple's huge Tuesday product launch event.

The Tuesday event is expected to see some radical changes for Apple, including a new large-screen iPhone and possibly an iWatch.

Newson, 50, has already designed several watches, and is believed to have worked on Apple's iWatch.

Bono, who worked with both Ive and Newsom on the (RED) auction last November said, "Jony and Marc are the Beatles and Stones of the design world.

"The collection they put together should've been in a museum but instead they sold it off to buy medicines for those who can't afford them but whose lives depend on them."

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Apple's hiring of Newson was first reported by Vanity Fair.

Amy Bessette, a spokeswoman for the company, confirmed the report but declined to comment on whether Newson had any involvement in Apple's upcoming products.

"I'm full of admiration and respect for the extraordinary design work that has been produced by Jony and the team at Apple," Newson said in a statement.

"My close friendship with Jony has not only given me a unique insight into that process, but the opportunity to work together with him and the people that have been responsible.

"I am enormously proud to join them."

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