Friday, 07 July 2017 15:14

OPPO next gen A77 – more of everything (first look)

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OPPO’s new A77 is a mid-market 5.5” phone that, at $448, packs a lot of value. To top this, it has added The Good Guys to its growing stable of retailers.

As seems usual for OPPO lovers, the front camera is more highly specified than the rear – it is a 16MP, f/2.0 with large 1.12 µm pixels and a substantial update to “Beautify 4.0” to help users make silk purses out of sow’s ears.

Seriously, the Beautify software can do what other beauty products can’t – reduce visible signs of ageing, remove wrinkles, and produce a smoother complexion.

OPPO Australia executive director Michael Tran says high-end photographic capabilities are becoming essential for consumers and hence a key focus for OPPO. “We know a picture is worth a thousand words, so we want to give our customers the best technology to tell their story. What we’ve managed to pack inside this phone, at the price point it will retail at, is exceptional.”

OPPO is now the largest smartphone maker in China experiencing 122% year-on-year growth in that market. In Q1, 2017 it and BBK sibling vivo had a combined Chinese market share of 32.3% (33.5 million units) with Huawei at 20.8 million units. Worldwide OPPO has 12.6%, compared to Samsung at 22.8%, Apple at 14.9% and Huawei at 9.8%.

OPPO A77

OPPO has done it on the A and R series and a laser focus on camera and build quality.

Specifications – OPPO A77

 Model

OPPO A77

Screen

5.5”, 1920 x 1080 HD, 401ppi, IPS TFT

FHD in-cell

Processor

GPU

MediaTek MT6750T

Eight-core 1.5GHz

MaliT86-MP2

RAM

Storage

microSD

4GB

64GB

Up to 128GB (see image at end for this new three slot device)

Camera rear

13MP, f/2.2

Oversized 1/3” sensor

PADF phase detection autofocus

HDR

Large pixels (not specified)

Ultra HD mode for combined 50MP image

Single LED

Anti-shake 2.0 (EIS) using pixel binning

1080 @30fps

Camera Front

16MP, f/2.0

Beautify 4.0

Bokeh focus effect

Palm shutter

Single LED

1080 @30fps

IP rating

Not stated

Fingerprint

Solid state on front

Wi-FI

Wi-Fi N dual band

Bluetooth

4.0

Audio

3.5mm jack

Single speaker

SIM

microSD

Dual 4G

Dedicated microSD slot

LTE

1/2/3/5/7/8/20/28/38/39/40/41

Battery

3200mAh

with micro-USB VOOC fast charge

Android

6.0 with Colour OS 3.0

Dimensions

Weight

153.3 x 75.2 x 7.3mm

153g

Colours

Gold, Rose Gold

Metal unibody

In the box

Phone, earphones, charger and cable, bumper cover

Price

A$448

The A77 is available from Monday, 10th July, in black and gold. Retail partners include JB Hi-Fi, The Good Guys (from 17th July), and Office Works.

URL

Malaysia (AU not available yet) 

http://www.oppo.com/my/smartphone-a77

OPPO A77 sim

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Ray Shaw

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Ray Shaw [email protected]  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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