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Thursday, 13 August 2015 15:17

Trumping Australia Post with parcel delivery, claims startup Sendle

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Delivery services startup Sendle has launched a new dashboard which it says is designed specifically to give small businesses a "better alternative' to Australia Post’s eParcel service.

Sendle says with its nationwide delivery network Australian small business can now send up to 25kg door-to-door for $9.75 in the same city and $24.75 nationally, claiming it is a fraction of what it costs sending parcels through Australia Post’s eParcel service.

To improve efficiencies for its small business customers, Sendle says its intuitive interface also integrates with the cloud accounting solution Xero to autofill shipping details for customer purchases.

“Why should big business have a monopoly on low cost delivery networks? In a country with over 2 million small businesses it is important they are given a chance to truly compete with the big end of town. Sendle unlocks big business e-commerce infrastructure for everyone - leveling the playing field for all,” said Sendle co-founder, James Chin Moody.

According to Moody, until now the only online delivery booking option for many companies, especially in rural and regional Australia, has been Australia Post’s eParcel, and he claims getting an account is an unnecessarily lengthy and time consuming process. “Time equals money, and small businesses cannot afford to waste time waiting for e-Parcel access to be granted, nor waiting in line at the post office.”

Sendle promotes its dashboard as so quick and easy to use that small business can sign-up and start sending packages in under a minute.

“Australian companies no longer have to apply for an Australia Post Charge Account, then establish an eParcel agreement, then decide how to integrate the freight solution, then prepare consignments before you can actually start sending anything. The current process through Australia Post can take days and involve a variety of calls, emails and forms - small business deserves better,” Moody said.

Moody said Sendle has chosen Xero for its first dashboard integration because of the strong alignment with small business customers and a shared commitment to beautiful solutions. Now Xero users can easily turn their invoices into deliveries with just one click.

After presenting a session on innovation at Xerocon’s Developer Day in Melbourne, Moody said: “What Xero is doing for small business accounting, Sendle aims to do for small business logistics. It’s about time small business had a smarter, cheaper, easier and more beautiful delivery service. Our dashboard integrations with Xero make this even more convenient for both of our customers.”

And, Xero managing director Chris Ridd commented: “We love seeing challenger brands disrupt established industries in favour of small business. “We’re looking forward to integrating with Sendle."

Moody said the launch of Sendle’s dashboard follows its recent partnership with Toll, one of Australia’s largest delivery networks, to unlock delivery services for small businesses that are normally reserved for big businesses and enterprise.


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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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