Thursday, 15 February 2018 23:01

Smart Video claims new ‘breakthrough’ marketing tech

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Personalised video provider Smart Video Australia is claiming a breakthrough, world first in marketing technology with the latest version of its Personalised Video Assistant platform.

The company says that with AI and machine learning driving the tech, the real time Personalised Video Assistant is set to “revolutionise online customer engagement and acquisition”.

Smart Video says its ambitions are based on forward thinking ideas, with a mix of proven cutting edge technology, and its personalised content management expertise also plays a significant part.

“We needed to find interesting ways to reactivate dormant customers.  Smart Video Australia’s personalised video technology provided the best opportunity to get their attention. I was tasked by our chief operating officer to get it up and live ready to send the weekend before Melbourne Cup,” said Ladbrokes then - general manager of CX & Innovation, Christian Bowman

“It was split tested against a fairly evolved reactivation campaign strategy. For three of the five dormancy classification bands, personalised video triggered higher than average deposit amounts, 25-45-year-olds, who made up the bulk of the campaign, also had a higher behavioural response including higher average net turnover. This was on top of a 23% incremental uplift in open rates and a 27% up lift in click through rates.”

Smart Video Australia chief executive Rodd Martin said: “The Ladbrokes campaign featured multiple personalisation points that literally placed the viewer inside the video story. Over 90,000 customers heard their names voiced by Mad Max Fury Road star, Richard Carter. This all resulted in video play duration analytics running off the charts”.

SmartVideo co-founder Francoise Gelbard said: “Since 2014 we have immensely enjoyed launching in excess of 40 customer journey campaigns. We love working with a diverse mix of internal digital, marketing and IT stakeholders at leading ASX companies and global multinationals. We also work closely alongside their CRM and other martech vendors and partners, to create and deliver dynamic and seamless customer experiences.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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