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Wednesday, 16 April 2014 17:13

Rex Software makes its mark in real estate


Brisbane-based software and IT services company Rex Software is claiming significant growth and client acquisition over the past year and following the recent launch of a new interface for its software developed specifically for the real estate industry.

According to CEO Anton Babkov, Rex - floated with $100,000 in capital in 2010 and just 15 users of its software – has experienced 200% growth since March last year, and is now servicing over 2,500 clients in the real estate industry in both Australia and New Zealand.

"Our growth is the result of hard-work and a fresh approach to a stale industry. At Rex, the key points of differentiation are focus on the user experience and our rapid approach to change,” Babkov says.

Babkov says clients added by Rex include Crawford Property Group “the only real estate agency included in the BRW Fast 100,” South Australia’s Toop & Toop Real Estate agency, Harber Real Estate “the No.1 real estate agency in Australia according to last month's Real Estate Business' Top 50 rankings,” and the Mike Pero Real Estate Group in New Zealand.

According to Babkov, Rex's new interface positions the company “at the front of a new wave of business software, championing the philosophy of bringing design lead software to an area traditionally known for ugly and hard to use interfaces.”

Babkov says Rex  aims to benchmark the success of its design “not against direct competitors but against all interfaces a user will see throughout the day, such as Google and Facebook.”

Rex’s software provides companies in the real estate industry with open data access to internal systems via a rich Application Programming Interface (API).

“API access levels the playing field for small real estate businesses who understand the future value of tech, and provides medium to large integrated real estate agencies with unparalleled opportunities to improve business and automate process,” Babkov says.

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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