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Monday, 12 March 2012 15:27

Research team looks to develop mobile commerce standard

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The Communications Law Centre (CLC) at the University of Technology Sydney and web and mobile advertising company, Leadbolt, have formed a research partnership to develop a mobile commerce standard.

According to CLC director, Professor Michael Fraser, the partnership would support timely and important research. "Technology is now moving so fast that government legislation and market regulation of the m-commerce industries are effectively some 10 to 15 years behind the market.'

Professor Fraser pointed to the fact that market analysis has found that the rise of mobile commerce as a driver of the global and digital economy had been spectacular, with 1.2 billion mobile broadband subscriptions and over US$6.3 billion invested in 2011 alone.

CLC Director Professor Michael Fraser said the partnership would support timely and important research. "Technology is now moving so fast that government legislation and market regulation of the m-commerce industries are effectively some 10 to 15 years behind the market," he said.

Professor Fraser said the UTS-Leadbolt research partnership would research the existing framework for the mobile commerce industry in Australia and internationally with the objective of creating 'industry standards, codes of conduct and the development of best practice legislation and market regulation,' with special focus to be given to the 'development of consumer rights and protection strategies.'

Leadbolt CEO, Dale Carr, said that Leadbolt - founded in Australia and now operating in the United States - sought out the UTS partnership after the company's executives identified the 'sheer impact m-commerce has on society and realised that consumers, m-commerce businesses and government would not reap the benefits of the industry without urgent work on specific legislation and the regulatory framework to ensure its viable long term future.'

"When you consider that 83 per cent of Australians use their mobile phones for activities other than voice calls or SMS, or that 500 million people will use their mobiles to purchase metro or bus tickets by 2015, you realise the incredible reach of m-commerce."

Professor Fraser said the research would be conducted by UTS academics attached to the CLC and industry participants. "We are looking forward to developing market and regulatory platforms that protect consumers and allow the m-commerce industry to constantly improve the consumer's understanding of and trust in new technologies."


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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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