Tuesday, 11 September 2018 11:33

Pinterest claims 250 million global users every month

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Social sharing network Pinterest is claiming more than 250 million users a month are now sharing their images and videos, with 80% of new sign-ups coming from outside the US market.

And company co-founder and Evan Sharp says that to support this growth, Pinterest has grown 32% since last year, with more than 1500 employees now working for the business.

According to Pinterest, people have saved more than 175 billion ideas on the social network — “whether it’s a recipe for family dinner, a creative project for a classroom or a dream vacation” — and products, including purchases on retail sites, is the fastest growing category, increasing 115% year on year.

And of these Pins, Pinterest also says:

  • Pinterest’s top categories remain strong with DIY projects up 35% YoY (27 billion total Pins), style up 38% YoY (23 billion total Pins) and home decor ideas up 29% YoY (18 billion total Pins).
  • People come to Pinterest for self-care and positivity. Pins saved about mindfulness and meditation have increased 171% YoY, and there has been a 140% increase in searches for self-care routine as people focus on themselves.

“As of today, there are now more than 250 million people who use Pinterest each month. That’s a lot of people (more than the population of Brazil!). But more than the size of the number, what’s truly exciting is how all those people are using Pinterest,” writes Sharp in his blog on the Pinterest website.

“At a time when the Internet can feel increasingly negative and politicised, we think it's remarkable that a quarter of a billion people are choosing to spend their time on Pinterest, a place that helps them feel positive and optimistic about the future.

“We hear it again and again. Pinners across the globe describe Pinterest as their own positive corner of the Internet. It’s where they go to learn about their personal tastes, and get the confidence to try new things. According to a Nielsen study, 98% of Pinners go out and try ideas they find on Pinterest – way more than the 71% average for social media platforms. Other apps are about connecting with friends and inviting more people to join. Pinterest is your place to reconnect with yourself,” Sharp writes.

According to Sharp, there are now more than 175 billion Pins to explore on Pinterest – up 75% since early last year.

“People have been saving all kinds of different ideas here, like products they love (+115%), style ideas (+38%), art (+50%) and DIY projects to try (+35%). Which means there are now more ideas than ever for other people to discover and get inspired by.

“When we first started building Pinterest eight years ago, we certainly hoped people would use it to get more creative with their daily lives. But we never imagined Pinterest would one day be one of the biggest Internet platforms in history.

“But more important than this big milestone number are the people behind it. Our Pinners are what matter most. Which is why we regularly travel around the world to meet the people who use Pinterest. This week, my co-founder Ben and I are heading to Kansas City and Des Moines to meet with folks and hear some of those stories in person. It’s one of my favourite things we do. I love hearing people’s stories about how Pinterest helps them in their daily lives. What’s even more exciting to me are all the stories that are still to come."

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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