In its report on the payments platform market, Juniper forecasts over half of global revenue will be generated in China by 2024, primarily owing to its increasing affluence and vast usage of social payments such as WeChat Pay.
Juniper Research urges payment platform providers to leverage the efficiency of emerging technologies to fight this “increasingly sophisticated threat”.
The research recommends payment platform providers invest immediately to diversify their solutions and, as result, Juniper says they must offer services such as store management solutions, customer insights and merchant capital finance in order to remain competitive.
“These value-added services will enable payment platforms to differentiate themselves in a saturated market and build out new business models to allow vendors to generate additional revenue.”
The research assessed 16 payment gateway platforms, scoring them on their service capabilities, extent and breadth of offerings and future market prospects.
Juniper Research positioned the five leading vendors as:
Juniper says the research scored Fiserv highly for its acquisition of First Data; allowing it to create an end-to-end solution in the payments space and a wide range of payments such as the Clover POS system.
“Fiserv and FIS have both significantly increased their customer reach and breadth of solutions through recent mega-mergers. This has allowed both companies to further assert their strong positions in the payment gateway space,” Juniper notes.