Sunday, 06 May 2012 20:25

NSW Govt, ICT industry must cooperate on strategy: AIIA


The New South Wales Government's newly released ICT strategy has been welcomed by the Australian Information Industry Association but also brought a note of caution from the AIIA that the fundamental objectives of the strategy can only be achieved through working directly with the ICT industry to develop solutions and systems which are targeted, cost effective and efficient.

According to the AIIA's CEO, Suzanne Campbell, the government's strategy was a pragmatic and welcome step towards full implementation of the digital economy into NSW. Campbell said the digital economy was the basis for economic growth and prosperity and its implementation would provide 'great opportunities for industry and NSW services to develop and grow around these ICT solutions.'

Campbell said the digital economy was contributing on a daily basis to NSW's productivity, its global competitiveness and to the 'social wellbeing of everyone in the State."

"To date, the uptake of technology in NSW has in some areas been slow but the Government's ICT strategy aims to address this, and AIIA members look forward to working with the Government to ensure its strategy is effectively and widely implemented."

Campbell said ICT industry revenue in NSW was about $32.5 billion and the sector employed more than 114,200 people.

"NSW accounts about 40 per cent of ICT businesses in Australia and the state dominates Australia's telecommunication, computer and information services exports. The NSW Government strategy will strengthen and build on the solid base the state already has in ICT and will help all industries grow and prosper."

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous