Adyen says its UC offering was selected by Nando’s to “help deliver on its mission of providing cutting-edge customer experience, across every touchpoint” - and for its ability to provide a “single view of the customer across all payment channels – online, in-restaurant, and in-app – and to deliver insights that enable Nando’s to personalise each interaction”.
“Nando’s also sought a partner with strong risk management and fraud prevention capabilities as it continues to digitally transform,” Adyen said.
“We wanted a modern, world-class engine that would help us access customer insights across all channels. We cast a large net to see which providers could truly deliver on our vision for unified commerce and exceptional customer experience, and Adyen stood out,” said Ed Tollinton, CIO, Nando’s Australia and New Zealand.
“Not only do they have strong market momentum and great credentials, Adyen also align with our purpose-led values.”
Nando’s is rolling out Adyen’s unified commerce platform across its website, app, and network of 200-plus Australian and New Zealand restaurants.
The rollout includes mobile ecommerce, which launched in February 2020 and reinforced Nando’s sales channels throughout the coronavirus pandemic - and also includes Nando’s Delivery, which launched in September 2020, and mobile ordering via in-restaurant QR codes – both of which provide greater choice for contactless dining.
“Our digitalisation strategy allows customers to choose how and when they would like to interact with us, including how they order and pay,” said Tollinton.
“We are now adding new payment options, and provisioning these through Adyen’s unified platform.
“We’re also using Adyen’s tokenisation technology in our new PERi Perks mobile app to help with repeat ordering. Through tokenisation we can now recognise our customers, wherever they order, while also ensuring their details are kept secure.
“We can also track conversions and compare to industry benchmarks which allows us to confidently act on payment insights and create seamless, consistent, cross-channel experiences for our customers,” Tollinton concluded.
The two organisations are also working together to fortify Nando’s payment channels utilising Adyen’s RevenueProtect technology to assess the risk associated with customers through a combination of device fingerprinting, algorithmic matching and behavioural analytics.
“Adyen is excited to partner with a beloved brand like Nando’s that acts with such purpose-led vision and recognises the role of payments and unified commerce in creating exceptional customer experiences,” said Michel van Aalten, Adyen Country Manager, Australia and New Zealand.
“We look forward to working closely with the Nando’s team as they continue to drive technological innovation across their Australian and New Zealand operations.”