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Tuesday, 18 April 2017 10:40

iSelect goes live with Aspect customer engagement platform


Australian-based online comparison website iSelect is claiming a world-first with its newly deployed Aspect customer engagement centre platform going live.

iSelect — which markets itself as a “life admin store” — says its energy sales support team recently took the first ever live call on the Aspect Via customer engagement centre.

iSelect chief executive and managing director Scott Wilson said Aspect Via was helping to drive the company’s transition into Australia’s “Life Admin Store and make it as easy as possible for customers to take care of complicated and time-consuming life admin tasks and transactions”.

Wilson says Aspect Via, Aspect Software’s cloud-based solution to personalise customer experience, automates workflows and increase self-service interaction.  

He says the solution enables iSelect to interact seamlessly with customers via voice, text, social media and messaging tools like Facebook Messenger and leverage chatbots and natural language understanding across a number of these mediums.

“Aspect Via is the perfect platform to enable iSelect to not just keep up with customers’ expectations, but exceed them in every interaction across the business by creating one of the most advanced customer engagement solutions in Australia,” Wilson said.

“Aspect Via will put the power of brand interaction back into the hands of our customers, letting them decide when and how they engage with us. It will make it easier for us to do the ‘heavy lifting’ for our customers and save them time and effort.”

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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