Friday, 04 October 2019 12:31

Intuit says Australian subscribers now at 224,000


Intuit, the company behind the QuickBooks cloud accounting system, says the number of Australian subscribers to its services has grown by 39% to 224,000 in the 2019 financial year, with global Quickbook customers now at 4.5 million.

And Intuit’s fiscal 2019 results follow the company’s "substantial growth" in its 2018 financial year when it surpassed 160,000 subscribers, reflecting 55% growth in that year.

Intuit attributes the growth to the Australian business "deepening its customer focus" across three core areas - delivering best-in-class local customer support, providing end-to-end customer solutions and “providing a robust partner application ecosystem”.

“We’ve built an incredible culture around helping our customers to be successful. At a time when more and more customer service processes are being automated, an Australian QuickBooks customer always has the reassurance of knowing they can pick up the phone and speak to one of our local team,” said intuit Australia Vice President and Country Manager, Natira Drayton.

“Without doubt, we deliver best-in-class customer support for small businesses. We make this claim based on customer feedback and our service excellence awards from the Customer Service Institute of Australia,” Drayton said.

“All QuickBooks customers can access support via free phone, 24x7 chat and community outreach. Being able to talk to a real person has been a key differentiator for us, especially as small businesses come to terms with Single Touch Payroll and the need to get digital.

“The business has truly focused on providing end-to-end solutions for our customers. For example, QuickBooks Tax – integrated with LodgeiT – means accountants can streamline the tax preparation and lodgement process, saving time in their practices.

“The efficiency gained by integrating this process drives improved bottom line growth and the opportunity for our customers to offer additional value-added service to their customers. Since launching QuickBooks Tax earlier this year, we’ve continued to experience a stronger than anticipated uptake. Similarly, our Practice Management solution QuickBooks Online Accountant has gained strong market traction.”

“We completed fiscal 2019 with strong momentum across our businesses and we expect that to continue into fiscal 2020. We’re looking forward to meeting with the investment community and discussing how we will deliver more value to our customers – and address their biggest pain points,” said Intuit Chief Executive Officer Sasan Goodarzi.

“Intuit’s strategy is to build on the strength of the One Intuit Ecosystem, designed to unlock the power of many for the prosperity of each and every person. Operating as a global financial platform company by connecting consumers and small businesses with partners and experts, Intuit aspires to become an A.I.-driven expert platform.”



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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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