Monday, 16 December 2019 03:50

CenturyLink increase content delivery network capacity to meet APAC ‘growing demand’

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US communications provider CenturyLink says it has strengthened its content delivery network (CDN) service capabilities in 11 cities across Asia Pacific (APAC) to cater to growing demands from global broadcasters, over the top (OTT) video streaming platforms and gaming companies.

According to CenturyLink there’s increased demand for delivery of high-performing web applications, ultra-high-definition (UHD) video streaming and game downloads.

Francis Thangasamy, vice president, product management and services, CenturyLink Asia Pacific said, “Expanding our physical network footprint in APAC while enabling performance improvements in hard to reach markets with our hybrid, peer-assisted CDN can provide CenturyLink customers a true competitive advantage”.

“Our high-performing global CDN leverages consumer device telemetry, data science and disruptive edge delivery methodologies to help improve user experience during peak traffic hours and minimise the risk of inadequate or inaccurate planning for large events.

“We are also excited to share that CenturyLink is providing services for a prominent company that will broadcast a major sports event next year in Japan.”

CenturyLink recently acquired video delivery solutions provider Streamroot and its peer-assisted streaming and multi-CDN capabilities as part of its strategic CDN expansion plans.

Streamroot's disruptive content delivery model incorporates consumer devices into an edge-based delivery architecture offering the ability to achieve performance otherwise not feasible with conventional CDN delivery methods.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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