Wednesday, 13 October 2021 13:50

Cars24 launches car 'couch' for online used-car buying

By Staff Writer
Cars24 car buing 'couch' Cars24 car buing 'couch'

Startup digital car dealership Cars24 has launched ia claimed world-first tech enabled car couch which it says will transform digital car buying in Australia.

Cars24 has announced it has partnered with The Quiet Company, an AI-driven "wellbeing business", to create the “ultimate used car buying destination” - an innovatively designed couch.

Cars24 - whch says it plans to make the Car Couch prototype available for trial in select locations in 2022 - was founded in India in 2015 and is now valued at over $1 billion dollars, with expansion into the United Arab Emirates, Thailand and more countries in the pipeline.

Australia is Cars4’s first market outside Asia and the Middle East.

According to Cars24 - which says it now has an Australiam team based in Melbourne, Sydney, Brisbane, Adelaide and Perth - online shopping has skyrocketed in the pandemic, yet research reveals only two out of five (39%) Aussies feel comfortable buying a used car online.

The tech-enabled Car Couch is designed to address concerns around shopping for a car online, with features to create a more convenient and comfortable customer experience.

It comes off the back of a new national survey - Commissioned by Cars24 in conjunction with Pure Profile and conducted online in September 2021 - that Cars24 says reveals that most Aussies (81%) would feel most comfortable buying a used car from the comfort of their own home, and more than half (53%) admitting the couch is their favourite place to shop online.

The state-of-the-art prototype replicates the Cars24 experience, which sets out to transform the way Aussies buy a used car.

Cars24 says it allows people to purchase a car in under five minutes from the comfort of their couch, and have it delivered direct to their door

“With the Cars24 inventory at their fingertips via an iPad, the ‘Car Couch’ features a private canopy screen that allows users to shop in silence, free from hassle, sales pitches and pressure; an ergonomic design to encourage the right shopping posture; and an in-built oil diffuser with warm scents for comfort buying,” says Cars24.

 “As the user browses cars online, the Car Couch even mimics the sound of each engine for the ultimate sensory experience.”

Cars24 Australia chief customer officer Erin Williamson comments: “People already buy so much from the couch – we wanted to push that idea to the extreme. Our prototype Car Couch takes the hassle out of buying a new used car, to create an experience that makes the user feel both calm and confident.

“The best part is, much of the future of used car buying is already here in the present. Anyone in Australia can now buy a quality used car from the comfort of their own couch and have it delivered direct to their door, with the ability to return within seven days at no cost – with Cars24.”

Cars24 says the new research reveals the key barriers to purchasing a car online include being unsure about the car’s quality (76%) and no option to test-drive the car (71%). It also found that a comprehensive warranty (59%), measures to ensure quality (54%) and an extended test drive period (54%) would convince Aussies to buy a used car online.

Cars24 has said it plans to make the Car Couch prototype available for trial in select locations in 2022.


Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments