Blinker is a cloud-based end-to-end software platform solution that allows car dealerships and OEMs to offer car subscription-as-a-service to customers.

The partnership will see Titan DMS offering the Blinker cloud-based end-to-end software platform solution to car dealerships and OEMs around the country, allowing them to offer car subscription-as-a-service to customers.

Managing Director at Titan DMS, Matthew Kroll said: “We’re excited to now be able to offer the Blinker platform to our dealer partners around Australia. Titan DMS and Blinker already share many dealer customers so this partnership is a natural next step.

“By providing greater options for Australian drivers, dealers can better maximise customer conversion through an alternative to the traditional sales model. Through Blinker, it is a model where everyone wins, including the consumer.”

Michael Higgins, managing director at Blinker, said the partnership with Titan DMS represents a “great milestone for Blinker and will support the business to grow as we establish ourselves as trailblazers in the local subscription software industry”.

“While car sales have traditionally been managed in a physical environment, dealers are now starting to embrace new digital solutions to complement face-to-face sales.

“Titan DMS is recognised worldwide for being a leader in automotive systems and we’re proud to be working together with them to bring the car subscription solution to more dealerships around Australia,” Higgins said.

Higgins said car subscription services such as HelloCars are becoming an increasingly popular option for consumers who want a more flexible alternative to traditional car ownership.

Blinker provides a Software-as-a-Service (SaaS) platform for car dealerships, resellers, and manufacturers, to offer their own vehicle subscription services to customers. The end-to-end platform provides partners with "subscription in a box" including the software, training and services needed to offer the service to customers "simply and easily".