Wednesday, 12 June 2019 01:12

Automated home devices spending to hit US$75 billion by 2025: report

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Global spending on automated home devices is expected to reach US$75 billion by 2025, up from US$23 billion in 2018, with much of that growth driven by two types of devices - smart thermostats and smart speakers.

The forecast of growth of automated home devices comes from global analyst firm GlobalData which says in its latest report — Thematic Research: Automated home — that smart thermostats are becoming increasingly common as consumers and governments alike look to control energy consumption – while smart speakers, relatively recent entrants to the market, have proven to be phenomenally popular.

According to Ed Thomas, principal analyst for GlobalData’s Technology Thematic Research team, the advent of smart speakers has had a significant impact across the automated home, “as they have enabled simple, voice-activated control of all types of smart devices and, thanks to their relatively low price point, offered an ideal entry point for customers that are curious about home automation”.

“Their success has also turned the home into another front in the ongoing war between the giants of the technology industry, including Amazon, Google, Apple, Alibaba, and Samsung.”

Thomas says the Echo range of smart speakers are the foundation of Amazon’s automated home business and the company has looked to build on that with acquisitions, including spending US$1billion on smart doorbell manufacturer Ring.

“Google’s decision to bring its automated home business together under the Nest brand should help it compete better with Amazon,” he said.

And, GlobalData noted that the Chinese market represented a significant opportunity, with Alibaba, Baidu, and Xiaomi the leading vendors.

“Samsung is falling behind in this theme – its smart speaker has yet to hit shelves despite being announced in 2018 and the company lacks a unified approach to the automated home of the kind that Google now has following its decision to embrace Nest as its automated home brand,” said Thomas.

“Specialist automated home device vendors, such as Ecobee, will increasingly struggle to compete with the tech giants and will either be acquired or forced out of business.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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