The forecast of growth of automated home devices comes from global analyst firm GlobalData which says in its latest report — Thematic Research: Automated home — that smart thermostats are becoming increasingly common as consumers and governments alike look to control energy consumption – while smart speakers, relatively recent entrants to the market, have proven to be phenomenally popular.
According to Ed Thomas, principal analyst for GlobalData’s Technology Thematic Research team, the advent of smart speakers has had a significant impact across the automated home, “as they have enabled simple, voice-activated control of all types of smart devices and, thanks to their relatively low price point, offered an ideal entry point for customers that are curious about home automation”.
“Their success has also turned the home into another front in the ongoing war between the giants of the technology industry, including Amazon, Google, Apple, Alibaba, and Samsung.”
“Google’s decision to bring its automated home business together under the Nest brand should help it compete better with Amazon,” he said.
And, GlobalData noted that the Chinese market represented a significant opportunity, with Alibaba, Baidu, and Xiaomi the leading vendors.
“Samsung is falling behind in this theme – its smart speaker has yet to hit shelves despite being announced in 2018 and the company lacks a unified approach to the automated home of the kind that Google now has following its decision to embrace Nest as its automated home brand,” said Thomas.
“Specialist automated home device vendors, such as Ecobee, will increasingly struggle to compete with the tech giants and will either be acquired or forced out of business.”